Monthly Archives: September 2010

The Value of Incorporating 3D in Web Pages

Historic Development in Web pages

In practical terms the basic end customer demands and needs expressed to Web companies have evolved very little over time since they are more related to the demand of the business and the market than the web itself.

Early websites were more like online brochures, before companies began to focus more on the need for those pages to actually be able to generate enquiries and sales. The need to measure, monitor and manage these sales through more detailed stats packages then went hand in hand with the need to make web pages rank as highly as possible search engines. In the meantime customers were focusing on the need to update the design elements of their pages, and welcomed the increased functionality and animation that e.g. Flash movies offered them. Web companies also tried to deal with the challenges and opportunities posed by the dominance, growth, and increasing sophistication and diversity of Google.

Today, many businesses have essentially moved onto the Web and therefore the pressure on Web companies to make the right decisions, and offer the right range and quality of services has never been greater. One thing however has remained vitally important – getting the customer’s message across effectively.

Getting the Message Across

Challenges to getting a marketing message across include among other things:

Ongoing competitor and market activity
Ongoing search engine evolution
Multiple Platforms and fragmented markets
The limitations imposed by budgets, time, resources
Getting and holding the attention and interest of website visitors.

Adding Value with 3D and Interactivity – 

                                                 -The Ultimate Design

Google’s focus on the need to deliver its customers to web pages and broadening categories of ‘content’ which provide a good and value adding experience is an indicator and reflection of the needs of all web users, whether businesses or individuals.

For today’s web companies, offering customers the ability to use and incorporate the latest 3D and interactive technology in their web presence provides a virtuous, value adding, competitive advantage for both Web companies and their customers.

What 3D and Interactive Web Content Can Offer the End Customer

The seamless incorporation of 3D Modelling and Interactive Web Page Design can allow customers to:
Grab and hold the attention of visitors, and involve them in the page and the marketing message like never before.
Allow true visualisation, online tours and exploration of technical, architectural, industrial and product representations online.

Create a more effective platform and environment for demonstrations, e learning, and sales generation.
Add value to website visitor experiences and increase conversion rates.

How Can a Web Company Offer Interactive Web Pages to Its Customers Today?

Outsourcing of Interactive Web Pages to a high quality 3D Visualisation and Content Provider is a relatively risk free, affordable and fast way to literally add a whole new dimension to the current product and service portfolio. Some such specialised companies can also offer a whole range of other 3D products and services including Interactive PDFs, Showreels, and Corporate Presentations through 3D Modelling. The benefits to Web companies can include:

Increased profits and upselling opportunities
The chance to stay one step ahead in what is typically fast moving industry
Greater customer satisfaction and loyalty
The opportunity to enter different markets at a higher level.

For more information about how your Web company could easily outsource its interactive web page and 3D requirements, call Pauley Interactive on 01908 522 532 on contact us online.



riday 17th September saw Daytona International host the annual Property Prokart Challenge and 2010 was the 13th year at the Milton Keynes Circuit, where they house the infamous Formula 1 Pit Stop Challenge adding to the drama and excitement amongst the races.

The Property Industry Professionals geared themselves up during the 2 hour Qualifier, separating the men from the boys! to then fight it out over the 6 hour endurance race, which was run on Daytona’s new fleet of ProKarts which performed flawlessly on the day.

Holding their own with the hard hitting pro’s were the team at Pauley Interactive and in their first year participating, achieved a modest 25 seconds at the Pit Stop Challenge (18 seconds being the quickest) and coming an impressive 11th out of the 24 teams attending, after starting 18th.

A highlight during the year for the Property Moguls as a fun, friendly, competition and industry gathering enjoyed by all. Group team and individual images courtesy of the in-house photographer at Pauley Interactive, can be downloaded at


3D Here to Stay?

As we push the boundaries of 3D visualisation and develop more platforms of viewing, its only natural that accounts and heads of departments have an expectation of faster delivery and greater visual impact that will exploit, (as much as possible) the ever decreasing attention span of there potential customer. As demand increases we should see higher quality imagery and animation filtering down to the mainstream markets. We are already seeing good quality productions linked to company web sites and blogs. Many will embed third party video’s and animation reels from sites such as google.

High street business and micro businesses have the need to connect to their customers and target audience as much as the big corporates. In a fast moving and competitive world its essential that smaller business use every platform available to them to stand out from the crowd and win customers overs. The boom in stereoscopic animation has now opened the markets for greater immersive viewing experience down from the big screen Friday night visit, to mobile phone and apps user interface, that can give the owner a whole new visual treat whilst on the move!

Technological advancement and a greater range of software has given every business and organisation the ability to bring almost Hollywood glamor and TV production style visuals to their audience without the need for blockbuster marketing budgets. 3D Visualisation has the ability to give your message that extra wow factor. No longer do you have to settle for two dimensional imagery for your web sites or power point presentations!

Pauley Interactive is a multidiciplinary digital content provider. We are versatile and creative independant company that specialises in interactive Web Pages, PDF, Showreels, and Corporate presentations through 3D modeling and Immersive Audience Engagement. Our mission is to provide a highly creative, proffesional project management and innivotive digital visualisation service to allow your audience to visualise the past present and future…

If you would like to talk to us regarding your existing or future campaigns then call us on 01908 522532 or email us at