Monthly Archives: December 2014

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Interactive Touch Screen Technology: Sell More in Store

Looking for more public engagement, an enhanced sales pipeline, and interactive content for multi-channel use in a retail environment? It’s time to get ahead of the game with interactive touch screen technology.

The growing appeal of online shopping means that retailers are pushing for new ways for get shoppers into bricks-and-mortar shops. We need new, entertaining reasons for going to stores, and more exciting product launches. The future of shopping could involve digital sales assistants, RFID-activated messages and supercharged touch screens.

Capitalising on Christmas

Mall and shopping centre operators are creating increasingly interactive experiences in order to draw customers into stores over the Christmas period.

This festive season, mall operator Macerich has launched a virtual Santa HQ in ten locations. Children can stand on a platform that determines how good they’ve been, displaying their names on “naughty” or “nice” boards. Visitors can also see their faces superimposed on cartoon dancing elves, and tablet-based augmented reality reveals rooms full of presents. Texting technology means there’s no waiting in line to meet Santa himself.

Taubman malls are also hoping to net families with virtual experiences created by Dreamworks and Disney.

At Target, creating wish lists is easy with a game-like app that reviews the toy catalogue and shares those dream items on social media. Hold an iPad over the catalogue, and the pages appear in 3D, showing more information about the products.

Interactivity coming to a store near you…

shrek1Coca-Cola recently launched highly interactive vending machines in Asia and Australia. Combining the Internet of Things (IoT) with digital signage, screens share content with customers at the point of sale, encouraging them to share their experience on social media by offering games, discounts and more.

It’s working: Beverage sales on a new digital cooler were found to be 12 percent higher than standard coolers.

UGG Australia has some incredibly high-tech outlets, with queues out of the door. The first, technology-driven concept store in Washington D.C. is a test bed for retail interactivity. Using RFID technology to trigger content on huge touchscreens around the shop floor, customers can interact with the products more than ever before.

Try on a pair of boots, and you can personalize the design of your choice, such as adding Swarovski crystal embellishments. Meanwhile, the screens will show offers, options, styling tips, relevant marketing campaigns and complementary products.

A new store “employee” at a San Jose department store knows immediately the real-time stock levels and location of all the shop’s wares. Impressive, eh? The person-sized, robotic OSHbot has a 3D-sensing camera, which can scan an item such as a screw, identify it, and guide the customer to where they can find similar products. Its built-in technologies include voice recognition, autonomous navigation and obstacle avoidance.

Other robots in development for retail include a personal robotic shopping assistant and a security guard.

BodyScanner4Elsewhere, 3D scanners are popping up. We developed such a concept here at PAULEY several years ago. As the technology continues to improve, companies such as Size Stream offer full body scanners. Each scanner has 14 sensors that take 450 body measurements in just six seconds. This kind of technology has been used to help fit medical garments, but could now start to seriously branch out into custom tailoring.

App-ealing to savvy shoppers

More and more retailers are launching their own apps, which can be used to shop on line and increase engagement in store. Macy’s recently launched Image Search – a function that allows users to take a snap of something they like and sends them similar items from the store’s inventory.

The new app from Starbucks facilitates mobile payment and keeps tracks of purchases to make it easy to track and redeem reward points. Simply click to pay and a barcode appears, which the cashier scans.

Shoppers at Tysons Corner Center in Virginia, USA, who have the center’s app now see a welcome message pop up when they enter the store. Acting like a virtual shop assistant, the app immediately answers questions via text message and asks if the customer wants their purchases delivered to their home.

Interested in increasing interactivity & engagement?

At PAULEY, our bespoke digital solutions create exciting, immersive experiences that will leave a lasting impression on your customers.

We’ll work with you to make your brand more memorable, help you visualize and demonstrate complex products, and create streamlined, shareable content for all platforms.

Contact us for a free, no-obligation consultation today! Get in touch by calling 01908 522532 or email info@pauley.co.uk.

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The Benefits of Turning Paper-Based Courses into Interactive Digital Content

eTraining, otherwise known as eLearning, is a booming industry. Still not on board? You might be surprised to hear that you don’t need huge resources at your disposal in order to play catch up…

The worldwide market for eLearning is estimated to have grown from $35.6 billion in 2011, to $56.2 billion in 2014, and is forecast to double by 2015. From distance learning university courses to MOOCs, Continuing Professional Development (CPD) and workplace training tools, the landscape is continually changing.

The corporate world is still lagging behind, despite the fact that companies who use e-learning tools could potentially boost their productivity by as much as 50%, according to an IBM report.

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96% of employers say that on-going learning has a positive impact on job performance, and 87% say that it also affects compensation and salary (Lifelong Education and Labor Market Needs, An EvoLLLution Research Report, 2012).

One big trend is the change is the technology we’re using to access eLearning. Even in the workplace, we’re rapidly switching off desktop computers and moving to mobile devices. According to IDC, the number of PCs will drop down to 13% in 2017. Meanwhile, tablets will increase from 11.8% in 2013 to 16.5% by 2017, and smartphones will increase from 59.5% to 70.5%.

And this isn’t just in our personal lives. In the workplace, there’s a gradual but clear shift towards Bring Your Own Device (BYOD) – whereby individuals take their own mobile tech into work.

Why eTraining is an unmissable opportunity

Ask any company why they haven’t yet invested in eTraining, and they’ll tell you that they haven’t got the budget. Sadly, they’re missing out on the opportunity to save money in the long-term.

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As surprising as it sounds, investing in eTraining is highly effective in reducing long-term training costs for companies – especially for those with a geographically widely distributed workforce.

Effective digital training removes the need for employees to give up chunks of their working day and travel long distances in order to stay up-to-date.

Other benefits include:

  • Interactive solutions result in reduced training time and lower costs
  • Health and safety eTraining available 24/7 results in a safer and more productive workplace
  • Clear investment in training makes staff feel more valued
  • Any-time, any-place access and gamification encourages employee responsibility for self-improvement
  • Immediately updatable content prevents you being out-thought by competitors
  • Employee development can be easily tracked and analysed in real time
  • Content is consistent and policies are easily updateable
  • Key messages become more memorable, thanks to the addition of interactivity
  • Employees and contractors can prepare for a site visit off site and ahead of time
  • In-house brand identity is strengthened
  • Lower paper use and reduced travel cuts your company’s carbon footprint

The good news: you don’t have to start from scratch

The idea of transitioning to eTraining may initially seem insurmountable. But we specialise in taking existing paper-based resources or presentations and converting them into interactive, multi-platform eLearning solutions.

We’ve always believed in inspiration through education. Our background in education and digital multimedia means we’re perfectly placed to lead this evolving sector.

Contact us for a free, no-obligation consultation today! Get in touch by calling 01908 522532 or email info@pauley.co.uk.

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Work Smarter, Not Harder: Boost Digital Sales & Engagement With Interactive Content

Investing in interactive digital content will help sales teams struggling to close deals by delivering clear, cohesive messages and effectively demonstrating even the most visually inaccessible products.

The thought of investing in bespoke digital sales software can be scary. But what if it promised a rapid 100% return on marketing investment and long-term boost to sales?

The benefits of equipping your sales team with interactive content for field sales, exhibitions, and presentations are numerous, and, designed well, can grow with your business.

Cisco, for example, have used gaming strategies to enhance its virtual global sales meeting and call centres to reduce call time by 15% and improve sales by 10%.

People love interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. Interactive digital sales content can deliver this, resulting in deeper engagement every time.

Providing your potential customers with exciting and inspiring mobile apps, dynamic websites, touch screen displays tailored to your business will lead to:

  • An uplift in sales & an enhanced sales pipeline
  • A happier, more confident sales team
  • A lasting impression and greater memorability for your brand

The outcomes for products that are hard to visualize or demonstrate to potential customers – either because they take no physical form, can’t be seen in action, are technically complex, or can’t be brought into meetings – are especially impressive.

You only have to look at the Audi R8 V10 Plus advert to see that insight into the interior of a product can be hugely powerful in demonstrating its value, its appeal and its worth.

Creating unique media such as eBrochures, 3D animations, product simulations and 360° tours of such products will result in more sales, thanks to sales staff being able to show rather than tell what you sell. This type of interactive digital sales content will:

  • Enable your team to close deals anywhere, anytime
  • Equip sales team to explain products accurately and consistently
  • Render visually uninspiring products eye-catching
  • Make complex processes understandable and memorable
  • Demonstrate how your product fits the precise needs of potential customers

Uptake in interactive digital sales applications is growing fast. Gartner predict that more than 70% of the world’s largest 2,000 companies are expected to have deployed at least one “gamified” application by the end of 2014. It’s time to get on board.

Need further convincing? Take a look at our testimonials to hear from happy clients in their own words.

Stay ahead of the competition and request a free consultation with us today! Get in touch for advice and a no obligation chat about digital sales by calling 01908 522532 or emailing info@pauley.co.uk.

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