Looking for more public engagement, an enhanced sales pipeline, and interactive content for multi-channel use in a retail environment? It’s time to get ahead of the game with interactive touch screen technology.
The growing appeal of online shopping means that retailers are pushing for new ways for get shoppers into bricks-and-mortar shops. We need new, entertaining reasons for going to stores, and more exciting product launches. The future of shopping could involve digital sales assistants, RFID-activated messages and supercharged touch screens.
Capitalising on Christmas
Mall and shopping centre operators are creating increasingly interactive experiences in order to draw customers into stores over the Christmas period.
This festive season, mall operator Macerich has launched a virtual Santa HQ in ten locations. Children can stand on a platform that determines how good they’ve been, displaying their names on “naughty” or “nice” boards. Visitors can also see their faces superimposed on cartoon dancing elves, and tablet-based augmented reality reveals rooms full of presents. Texting technology means there’s no waiting in line to meet Santa himself.
Taubman malls are also hoping to net families with virtual experiences created by Dreamworks and Disney.
At Target, creating wish lists is easy with a game-like app that reviews the toy catalogue and shares those dream items on social media. Hold an iPad over the catalogue, and the pages appear in 3D, showing more information about the products.
Interactivity coming to a store near you…
Coca-Cola recently launched highly interactive vending machines in Asia and Australia. Combining the Internet of Things (IoT) with digital signage, screens share content with customers at the point of sale, encouraging them to share their experience on social media by offering games, discounts and more.
It’s working: Beverage sales on a new digital cooler were found to be 12 percent higher than standard coolers.
UGG Australia has some incredibly high-tech outlets, with queues out of the door. The first, technology-driven concept store in Washington D.C. is a test bed for retail interactivity. Using RFID technology to trigger content on huge touchscreens around the shop floor, customers can interact with the products more than ever before.
Try on a pair of boots, and you can personalize the design of your choice, such as adding Swarovski crystal embellishments. Meanwhile, the screens will show offers, options, styling tips, relevant marketing campaigns and complementary products.
A new store “employee” at a San Jose department store knows immediately the real-time stock levels and location of all the shop’s wares. Impressive, eh? The person-sized, robotic OSHbot has a 3D-sensing camera, which can scan an item such as a screw, identify it, and guide the customer to where they can find similar products. Its built-in technologies include voice recognition, autonomous navigation and obstacle avoidance.
Elsewhere, 3D scanners are popping up. We developed such a concept here at PAULEY several years ago. As the technology continues to improve, companies such as Size Stream offer full body scanners. Each scanner has 14 sensors that take 450 body measurements in just six seconds. This kind of technology has been used to help fit medical garments, but could now start to seriously branch out into custom tailoring.
App-ealing to savvy shoppers
More and more retailers are launching their own apps, which can be used to shop on line and increase engagement in store. Macy’s recently launched Image Search – a function that allows users to take a snap of something they like and sends them similar items from the store’s inventory.
The new app from Starbucks facilitates mobile payment and keeps tracks of purchases to make it easy to track and redeem reward points. Simply click to pay and a barcode appears, which the cashier scans.
Shoppers at Tysons Corner Center in Virginia, USA, who have the center’s app now see a welcome message pop up when they enter the store. Acting like a virtual shop assistant, the app immediately answers questions via text message and asks if the customer wants their purchases delivered to their home.
Interested in increasing interactivity & engagement?
At PAULEY, our bespoke digital solutions create exciting, immersive experiences that will leave a lasting impression on your customers.
We’ll work with you to make your brand more memorable, help you visualize and demonstrate complex products, and create streamlined, shareable content for all platforms.
Contact us for a free, no-obligation consultation today! Get in touch by calling 01908 522532 or email [email protected].