Monthly Archives: June 2016

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VR Set to Collide With Pop Culture at London Film & Comic Con’s Inaugural VR Zone

As 2016 rolls on, virtual and augmented realities are increasingly hitting the spotlight. We’ll be showcasing the latest developments, connecting with early adopters and networking with the best developers from the UK and beyond at this July’s London Film & Comic Con by powering the event’s inaugural VR Zone. 

What’s the big deal about virtual and augmented realities?

Virtual reality (VR) transports the user out of their everyday world and immerses them in a 360-degree environment. While VR headsets are generally more affordable and accessible at the moment, thanks to low cost headsets such as Google Cardboard and Gear VR, most headsets have to be tethered to a computer. VR has growing applications for videogames, as well as viewing films, sporting and music events and promos for the latest TV series.

Augmented reality (AR) superimposes interactive digital content into the real world, blending real and virtual realities. Unlike VR, AR systems are standalone and don’t need to be tethered to a computer but this evolving technology is more expensive and still largely in development. Many headsets are being developed specifically for businesses and industry, potentially sparking the next Industrial Revolution.

There’s little doubt that VR and AR are going to be big. CCS Insight is predicting that 800,000 VR headsets will be sold in the UK this year—an impressive number for what’s still classed as an emerging industry. In the longer term, VR market revenue is likely to reach $30 billion by 2020, with AR reaching around $90 billion.

The new reality movement needs a central hub, so we’re building it…

PAULEY’s mission is to become the definitive source of information for mixed realities and immersive technologies, and we will be constantly striving to achieve this goal. Our new pages offer a one-stop source of information, news and views for consumers and developers alike.

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Our brand new VR/AR Resource Centre is designed to help users explore science, technology, engineering and maths through our pick of the best immersive, virtual and augmented worlds. Within this microsite, you can browse our favourite 360 videos, apps and games, sort by device and then click straight through to the download site.

We have also created a linked page that details the hardware and peripherals already on the market and those soon set to join it. The aim of this is to empower anyone interested in immersive media by walking them through the options and helping them understand the best way to get involved. Take a look now to see how you can enter virtual and augmented worlds on your own terms by choosing the headset and creation tools that are right for you.

In addition, we’ve created an online community for VR, AR and mixed reality developers. Here, developers will find advice, tips and useful resources for working in the field of VR and AR development. This network will also connect developers with job opportunities, and unite employers with a community of leading British developers.

As always, we’ll continue to publish the most exciting, inspiring, up-to-date news on our Tech Review microsite, where you’ll also find our blog posts and other updates.

Introducing new realities to the London Film & Comic Con’s VR Zone

We’re excited to be hosting this massive event’s very first virtual reality and immersive technologies area, the VR Zone, alongside the annual themes of movies, TV, comics, sports, wrestling, literature and games.

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By showcasing the most inspiring, state-of-the-art developments in the field today, the VR Zone will form a major part of our effort to engage people with emerging technologies, and to raise the profile of VR, AR, and 360 video developers and companies from the UK and beyond.

We will be tapping into the diversity of the London Film & Comic Con’s 100,000 attendees and vast associated media attention, using it as an outstanding opportunity to bring virtual reality right into the centre of the entertainment industry and into people’s lives. We hope to replicate the success of the event’s Young Adult Literature Convention, which runs alongside the main event to attract a youthful demographic and which successfully positions reading in the wider arena of popular culture.

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We’re seeking a few more exciting developers to join us in showcasing their product or solution to a diverse, enthusiastic audience. So please do email info@pauley.co.uk or give us a call on 01908 522 532 if you’re interested in getting involved!

Anyone interested in attending as a visitor can buy Comic Con tickets here.

We hope to see you at the VR Zone to help us celebrate the exciting future of VR, AR and immersive realities!

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Traditional Learning Is Going Immersive, Virtual & Augmented

Schools and other teaching environments are still biased towards making learners listen, read and write in order to take in new information. But the reality is that few of us are inspired—or able—to learn from word-heavy PowerPoint slides or the sound of a lecturer’s voice. Immersive technologies such as virtual reality (VR), augmented reality (AR), touchscreens, and 3D content can change how we learn for the better.

There are four main types of learners: auditory, visual, reading/writing, and kinaesthetic. Most of us are a mixture of these, but we each tend to have a preferred method of learning new things.

As babies and children, we decipher the world around us by looking at it and interacting with it, so it’s no surprise that those tendencies stay with us for life. Estimates vary, but the vast majority of us are primarily visual and kinaesthetic learners.

Around 40% of people tend to be visual learners, which means that they learn by seeing and visualising mental pictures. A similar percentage of people are thought to be kinaesthetic learners, who conquer concepts by applying all their senses and learn best with hands-on approaches, and approaching problems by trial and error.

Once you understand this, it becomes obvious that immersive technologies are an incredible asset to the vast majority of learners. These immersive methods of interaction break down the barriers between the learner and the content. The popularity of smartphones and tablets is testament to the personal connection and immediacy of the interface. Touchscreens, are all intuitive and don’t require any technical knowledge for the learner to get involved.

Children now play—and learn—more through touchscreens than more traditional toys. And this is something that teachers are starting to realise, too. According to a recent TES survey, 1 in 10 teachers would most like to see VR or AR headsets enter the classroom beyond any other technology, a two-fold increase from last year.

The benefits of immersive technologies for kinaesthetic learning

It’s often hard to properly understand something you have never directly seen or experienced, and for the kinaesthetic learner it’s vital. Unfortunately, this learning style is much neglected in traditional classroom environments.

VR and AR are perfect ways in which to execute hands-on learning. Its multi-sensory experiences allow learners to develop their own personal interpretation of a concept and make connections to other ideas and concepts. These kinds of kinaesthetic activities strip down concepts to something which all learners can understand, without equations or complex and wordy descriptions.

Importantly, this approach also encourages learners to be proactive and do things for themselves—an important life skill.

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The benefits of immersive technologies for visual learning

In VR, learners are surrounded by computer-derived visuals, and in AR, they experience visual information overlaid onto the world around them. So visual learners can really benefit from this high-tech approach.

Images find their way more easily into our long-term memories, especially for primarily visual learners. When paired with a concept, visual learning helps our recall of information.

Neuroscience research also suggests that many of us can learn faster using visual images, with visuals being processed much faster than text in the brain. Plus, visual cues tend to trigger emotional responses more readily. Strong emotional reactions are a major factor influencing information retention.

Immersive technologies for all learners

Although this blog focuses on the benefits of immersive technologies for visual and kinaesthetic learners, such experiences can also be shaped to appeal to auditory and reading/writing learners as well. With VR goggles or AR smart glasses, learners can view, listen, read, and carry out activities at the same time.

The other key aspect of immersive learning is that the experiences can be made stimulating and fun. Finding ways to immerse leaners in a physical experience that represents even the most theoretical subject matter proves immersive and enjoyable, driving trainees to take charge of their own learning. Participation learning makes the process interactive, fun, and as a result, more memorable.

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The role of immersive technologies in workplace learning

For people working in physical, hands-on environments that are constantly changing—engineers and construction workers, for example—VR/AR training can be especially relevant and effective.

And we’ve seen this in action. With our award-winning immersive courses and virtual reality suite at the National Training Academy for Rail (NTAR) in Northampton, we’ve already modernised and converted over 4,000 pages of traditional paper based courses into engaging learning experiences.

By wearing a VR headset or accessing 3D content on touchscreens, trainees are able to familiarise themselves with the workings of a train, right down to the nuts and bolts, in a safe and effective learning environment. Such experiences just wouldn’t be possible on the railway tracks or through traditional paper-based and classroom training techniques.

The high levels of interactivity required by engaging mentally and physically with a virtual environment drive accelerated learning, higher results and pass rates thanks to increased memorability. Meanwhile, consistency and quality have been enhanced.

If you’d like to find out more about how VR and other immersive technologies could transform training within your business, get in touch for a chat.

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