A large part of marketing for any company is communication. This can be communication of benefits, USP, brand values and attributes, promotional messages, communication within the company and with all stakeholders, and communication outside with customers, suppliers, associates, and affiliates and re-sellers.
One of the key elements of successful communication is that the receiver of the message truly understands as much of that message as possible. The differentiating factors in business which are the source of a company’s competitive edge are often of no real worth unless they are effectively communicated to the target audience.
All objects in the real world exist in 3D and human perception is optimised to make the best sense of information when this extra dimension is present, and yet many companies are still subject to the limitations of 2 Dimensions in their communications. Web sites, sales and product presentations, training materials and videos, demos and show reels not only need to impart valuable information but also need to grab and hold attention, be fully understood, and to be memorised and recalled.
……………For example, for components or combinations of moving parts, design flaws can be spotted, and rectified at this stage thus saving the time and expense of making and rectifying mistakes in the real world. This can be particularly valuable to SMEs which may have limited R & D resources and budgets and for whom mistakes could be particularly costly. 3D Models and Motion Graphics can also have data attached to and gained from them which could in manufacturing situations for example lead to more accurate machining, and assist down the line in scheduling and budgeting.
3D Motion Graphics is a new and dynamic way of presenting. It also has the edge over other media when it comes to simplifying the understating of complex interactions and relationships, ideas and concepts, and where something involves lots of technical or scientific information. Being able to accurately and realistically see, experience and perceive how objects look, move, turn, and interact with each other in different situations, and from different angles can save time, money and provide a much deeper understanding of the subject.