Category Archives: 3D

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Virtual Reality: A Leap Forward in Aerospace and Defence Training

The Global Innovation Index has just ranked the UK as the second most innovative country in the world. But are we in danger of losing our edge?

Engineering skills across a number of industries are being lost as the workforce ages and too few trainees are recruited. Closing this skills gap as soon as possible is clearly vital. And cutting edge technology—such as virtual and augmented reality—could play a large part in achieving this.

The defence engineering skills gap

The UK’s aerospace engineering and manufacturing businesses make up nearly a fifth of the industry globally, but a number of recent reports have drawn attention to the shortfall in critical engineering skills within the aerospace and defence sector.

But with an estimated shortfall of 55,000 engineers, this skills gap in systems engineering is worrying for the future of the industry. The workforce is ageing and a vast number of talented, new recruits are desperately needed.

What’s causing the problem? Many have blamed the decreasing numbers of students studying STEM subjects (science, technology, engineering and maths), which is resulting in a shrinking pool of potential candidates.

The Institution of Engineering and Technology’s Skills and Demand in Industry 2014 annual report shows around a third of employers blaming a lack of practical experience and technical expertise in school leavers.

The reports states that 59% of aerospace engineering employers are seriously understaffed and were often critical of their new recruits. Almost half of those employers surveyed bemoaned the fact that skill levels simply didn’t meet reasonable expectations

More training required

It’s clear that more suitable training is required that will allow new recruits to “hit the ground running”. This is a realisation that the Government seems to be attempting to tackle with its Degree Apprenticeships.

The recently announced Defence Systems Engineering Masters Level apprenticeship (part of the BIS Trailblazer Apprenticeships programme) is a three to five year programme of blended vocational training and traditional academic study. It’s designed to create rounded professional systems engineers.

The Defence Growth Partnership skills group has developed the aerospace and defence training programme, led by Allan Cook, chairman of Atkins, a team of defence employers and the Ministry of Defence.

Cutting edge virtual reality can helpScreenshot-(23)

Virtual reality for eLearning is starting to take off, with increasing demand emerging from training and development organisations. There are 16 National Skills Academies in the UK, which work within their sectors to provide quality-assured training and share best practice.

We’ve recently finished converting a wide range of slide- and paper-based learning materials into eTraining solutions for the brand new £7 million National Training Academy for Rail (NTAR)—a joint venture between the National Skills Academy for Railway Engineering (NSARE), Siemens and the UK Government.

Some of our most immersive courses place trainees into amazingly accurate virtual environments using the Oculus Rift VR headset, in what’s a first for the rail industry.

Virtual reality—and increasingly augmented reality—can bridge the gap perfectly between vocational “hands-on” training and academic learning. VR programs mean that students and new recruits can learn best practice in handling complex machinery from an easily managed and safety critical classroom setting.

The high levels of interactivity required by engaging mentally and physically with a virtual environment drive accelerated learning, higher results and pass rates thanks to increased memorability. Plus, complex, expensive and difficult-to-access systems don’t have to be made available to trainees until further down the line.

Importantly, advanced simulations for aerospace and defence training can be part of the recruitment and onboarding process. Incorporating virtual reality not only allows trainees to accumulate important knowledge quickly and safely, but also creates excitement and raises engagement in technical topics.

Engineering is a fulfilling and fascinating career, but sometimes it remains hard to inspire young people to get involved. The opportunities for immersive eLearning and gamification can inspire the Minecraft generation to become the engineers of tomorrow… keeping UK plc. at the forefront of the aerospace and defence industry.

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Interactive Touch Screen Technology: Sell More in Store

Looking for more public engagement, an enhanced sales pipeline, and interactive content for multi-channel use in a retail environment? It’s time to get ahead of the game with interactive touch screen technology.

The growing appeal of online shopping means that retailers are pushing for new ways for get shoppers into bricks-and-mortar shops. We need new, entertaining reasons for going to stores, and more exciting product launches. The future of shopping could involve digital sales assistants, RFID-activated messages and supercharged touch screens.

Capitalising on Christmas

Mall and shopping centre operators are creating increasingly interactive experiences in order to draw customers into stores over the Christmas period.

This festive season, mall operator Macerich has launched a virtual Santa HQ in ten locations. Children can stand on a platform that determines how good they’ve been, displaying their names on “naughty” or “nice” boards. Visitors can also see their faces superimposed on cartoon dancing elves, and tablet-based augmented reality reveals rooms full of presents. Texting technology means there’s no waiting in line to meet Santa himself.

Taubman malls are also hoping to net families with virtual experiences created by Dreamworks and Disney.

At Target, creating wish lists is easy with a game-like app that reviews the toy catalogue and shares those dream items on social media. Hold an iPad over the catalogue, and the pages appear in 3D, showing more information about the products.

Interactivity coming to a store near you…

shrek1Coca-Cola recently launched highly interactive vending machines in Asia and Australia. Combining the Internet of Things (IoT) with digital signage, screens share content with customers at the point of sale, encouraging them to share their experience on social media by offering games, discounts and more.

It’s working: Beverage sales on a new digital cooler were found to be 12 percent higher than standard coolers.

UGG Australia has some incredibly high-tech outlets, with queues out of the door. The first, technology-driven concept store in Washington D.C. is a test bed for retail interactivity. Using RFID technology to trigger content on huge touchscreens around the shop floor, customers can interact with the products more than ever before.

Try on a pair of boots, and you can personalize the design of your choice, such as adding Swarovski crystal embellishments. Meanwhile, the screens will show offers, options, styling tips, relevant marketing campaigns and complementary products.

A new store “employee” at a San Jose department store knows immediately the real-time stock levels and location of all the shop’s wares. Impressive, eh? The person-sized, robotic OSHbot has a 3D-sensing camera, which can scan an item such as a screw, identify it, and guide the customer to where they can find similar products. Its built-in technologies include voice recognition, autonomous navigation and obstacle avoidance.

Other robots in development for retail include a personal robotic shopping assistant and a security guard.

BodyScanner4Elsewhere, 3D scanners are popping up. We developed such a concept here at PAULEY several years ago. As the technology continues to improve, companies such as Size Stream offer full body scanners. Each scanner has 14 sensors that take 450 body measurements in just six seconds. This kind of technology has been used to help fit medical garments, but could now start to seriously branch out into custom tailoring.

App-ealing to savvy shoppers

More and more retailers are launching their own apps, which can be used to shop on line and increase engagement in store. Macy’s recently launched Image Search – a function that allows users to take a snap of something they like and sends them similar items from the store’s inventory.

The new app from Starbucks facilitates mobile payment and keeps tracks of purchases to make it easy to track and redeem reward points. Simply click to pay and a barcode appears, which the cashier scans.

Shoppers at Tysons Corner Center in Virginia, USA, who have the center’s app now see a welcome message pop up when they enter the store. Acting like a virtual shop assistant, the app immediately answers questions via text message and asks if the customer wants their purchases delivered to their home.

Interested in increasing interactivity & engagement?

At PAULEY, our bespoke digital solutions create exciting, immersive experiences that will leave a lasting impression on your customers.

We’ll work with you to make your brand more memorable, help you visualize and demonstrate complex products, and create streamlined, shareable content for all platforms.

Contact us for a free, no-obligation consultation today! Get in touch by calling 01908 522532 or email info@pauley.co.uk.

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Do You Have A Great Product, Idea or Brand?

So you have a great product, service, idea or company and you want to tell the world what you can do!

What’s your next step?
 
Roll your sleeves up and get stuck into Power point….Possibly?
 
Try your hand at a bit of Photoshop to make up some really cool graphics….Maybe?
 
Get some great copy written and post it to the web or hand it to your marketing company and hope they deliver your message the way you want…..likely?
 
We don’t know what options you’ll go for, maybe none of them maybe all of them but we know what we’ll do for you. 
 
The Consultation
First we’ll really learn about what you want to say and more importantly why you want to say it.
The Storyboard
If you’re the creative type, you may have already done a story board or something similar we can follow. If not, we’ll put our heads together and take away the clutter, to bring out our imagination and then create a story board to get all your thinking down on paper… refine it, make sure it’s relevant, delivering your message and showing your product or service in its best light.
The Creative Process
From the drawing board to the virtual world….here’s where the really cool stuff happens. In the virtual world anything is, well, virtually possible. Everything from the story board will come to life. We’ll add depth and scale to your project bringing it out of the 2D world and make it more engaging to your audience. We can add rotations, fixed camera points, colours, textures, lighting, shading, moving words (motion graphics) and the odd after effect.
The Review
But we won’t over do it, you’ll get just the right balance of content to make sure your message isn’t diluted. And to make sure you’re happy, we’ll keep you updated with your production all along the way.
The Final Cut
Once you’re happy with our final draft we’ll finish it off in any format you want. We’ll even integrate your production into your web pages emails or PDFs.    
If you want something that’s going to engage your clients and prospects for longer or add the Wow factor to your message and give it more punch then remember you could always go with Pauley Interactive option.
And the really good thing about Pauley Interactive is we don’t cost heaven and earth. You won’t need a blockbuster budget to get a high impact high quality production.
So the next time you have a Eureka moment or you need the last minute presentation or if you just want to revamp your existing content then think the Pauley Interactive option.  
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Culture-Odyssey

Video Streaming and 3D Integration

Video Streaming and 3D IntegrationThe use of 3D in entertainment and business is currently hitting an all time high. 3D cinema is widely available and large manufacturers such as Samsung have launched 3D ready TV.  Recent collaborations involving computer and Internet giant Microsoft have focused on developing 3D enabled Internet browsers and smooth streaming, High Definition (HD), high quality3D streamed video.  Even the 2010 Masters Golf Tournament was shot in 3D for U.S. audiences with 3D enabled TVs and computers.  With 3D in the mainstream and with the mass markets becoming familiar with the superior experience that 3D technology adds to a variety of media, the timing for integrating 3D with streaming video for online marketing couldn’t be better.
 
Streaming Video
Streaming video online allows Internet users to view and experience video content without having to waste time waiting for an entire video file to download.  The phenomenally popular YouTube is a good example of how this media delivery method can be used to distribute rich content on demand to millions of users world wide every day. The advanced coding and video distribution technologies mean that audiences can experience dynamic and highly engaging content in a fast, smooth, and uninterrupted way. The technicalities of video streaming involve production of a video (pre-recorded or live) which is compressed to send (and decompressed at the other end), and transmitted to a Web server which is capable of delivering the same content to multiple users at once if necessary, and is viewed by the target audience via the use of a media player.  The media player used by the end viewer can be for example one of the many widely available players which work with the most common streaming file formats e.g. Windows Media, RealMedia, QuickTime etc, or downloadable proprietary or other specific players which relate to the particular format e.g. more specialised 3D players.
 
Integrating 3D
 
The widespread domestic and commercial use of the Internet, the wide availability of high bandwidth and fast Internet connections and standard protocols of all kinds, the huge technological advancement of and investment in viewing capabilities, and a mass market that are switched on to and hungry for the benefits of 3D provide the perfect conditions for its integration with video streaming. 3D itself provides a range of benefits which massively enhance any form of communication, presentation, and education.  3D allows concepts or accurate representation of real things e.g. products, components, buildings, vehicles etc to be clearly visualised and experienced in a highly realistic context. The subjects of the 3D animation and visualisation can be demonstrated and experienced like never before because the viewer can navigate them, move around them, view them and operate / work them, and interact with them in a way that allows unparalleled levels of comprehension and true understanding.
 
Application
 
For most business organisations, integration of 3D into streaming video made available via a website presents a major opportunity in marketing communications. Videos incorporating 3D motion graphics and product visualisation can allow website users to experience realistic fly throughs, presentations and the exploration of art and architecture, as well as facilities management tours.  The maximum leverage and added value can be gained from 3D advertising showreels, physics engines, and corporate presentations by making them available online via streaming video. The same technique can even allow website visitors, customers or potential customers to experience real time tours.  This can be an incredibly effective technique, particularly where creating the environment or physically moving the person to the environment being shown is simply too expensive or not financially or physically possible at that moment in time.
 
Adding a dramatic extra dimension to what is already a compelling way of presenting information and ideas over the web is therefore a very powerful sales, communication and educational tool which could provide a strong competitive edge to all organisations that use it.


Read more at www.cultureodyssey.org
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Project your message in style!

large part of marketing for any company is communication.  This can be communication of benefits, USP, brand values and attributes, promotional messages, communication within the company and with all stakeholders, and communication outside with customers, suppliers, associates, and affiliates and re-sellers.

One of the key elements of successful communication is that the receiver of the message truly understands as much of that message as possible. The differentiating factors in business which are the source of a company’s competitive edge are often of no real worth unless they are effectively communicated to the target audience.

All objects in the real world exist in 3D and human perception is optimised to make the best sense of information when this extra dimension is present, and yet many companies are still subject to the limitations of 2 Dimensions in their communications.  Web sites, sales and product presentations, training materials and videos, demos and show reels not only need to impart valuable information but also need to grab and hold attention, be fully understood, and to be memorised and recalled.

 
These communication routes often rely on text, audio and a series of essentially 2D images. Although programs such as Power Point allow the incorporation of a variety of communicative tools which can condense and simplify data and information to an extent e.g. graphs, charts and diagrams, there are many limitations and situations where these tools are not enough.
 
The case for 3D                                                        
 
3D technology is such that it is often only really limited by imagination……
 
3D Graphics allow companies to create virtual situations, objects, environments and a combination of these which can be viewed from any angle and can be made to operate and move as they would in the real world.  For example, 3D Modelling and Motion Graphics allow a company to show a product before it has been built, or to create or re-create a situation or environment which may not be possible in reality due to cost, risk, or safety concerns.  3D Graphics can allow an accurate working virtual model to be built which lets all interested parties clearly visualise it, and therefore gain a true understanding of it in context……….

……………For example, for  components or combinations of moving parts, design flaws can be spotted, and rectified at this stage thus saving the time and expense of making and rectifying mistakes in the real world.  This can be particularly valuable to SMEs which may have limited R & D resources and budgets and for whom mistakes could be particularly costly.  3D Models and Motion Graphics can also have data attached to and gained from them which could in manufacturing situations for example lead to more accurate machining, and assist down the line in scheduling and budgeting.

3D Motion Graphics is a new and dynamic way of presenting. It also has the edge over other media when it comes to simplifying the understating of complex interactions and relationships, ideas and concepts, and where something involves lots of technical or scientific information.  Being able to accurately and realistically see, experience and perceive how objects look, move, turn, and interact with each other in different situations, and from different angles can save time, money and provide a much deeper understanding of the subject.

 
A Realistic Option for SMEs
 
Producing 3D Motion Graphics can in many cases take the same amount of time as producing appropriate 2D communications, but the 3D Motion Graphics have more uses and can be easily incorporated into many different types and channels of communications, thus making them very cost effective over time.  In addition to the superior flexibility of 3D Motion Graphics, as Marshall McLuhan said “the medium is the message” and a company’s target audiences may perceive greater value in the message, and the company brand itself where 3D motion graphics are used.For more information about how your organisation could benefit from 3D Motion Graphics call Pauley Interactive on 01908 522532 or contact us online.

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3D Here to Stay?

As we push the boundaries of 3D visualisation and develop more platforms of viewing, its only natural that accounts and heads of departments have an expectation of faster delivery and greater visual impact that will exploit, (as much as possible) the ever decreasing attention span of there potential customer. As demand increases we should see higher quality imagery and animation filtering down to the mainstream markets. We are already seeing good quality productions linked to company web sites and blogs. Many will embed third party video’s and animation reels from sites such as google.

High street business and micro businesses have the need to connect to their customers and target audience as much as the big corporates. In a fast moving and competitive world its essential that smaller business use every platform available to them to stand out from the crowd and win customers overs. The boom in stereoscopic animation has now opened the markets for greater immersive viewing experience down from the big screen Friday night visit, to mobile phone and apps user interface, that can give the owner a whole new visual treat whilst on the move!

Technological advancement and a greater range of software has given every business and organisation the ability to bring almost Hollywood glamor and TV production style visuals to their audience without the need for blockbuster marketing budgets. 3D Visualisation has the ability to give your message that extra wow factor. No longer do you have to settle for two dimensional imagery for your web sites or power point presentations!

Pauley Interactive is a multidiciplinary digital content provider. We are versatile and creative independant company that specialises in interactive Web Pages, PDF, Showreels, and Corporate presentations through 3D modeling and Immersive Audience Engagement. Our mission is to provide a highly creative, proffesional project management and innivotive digital visualisation service to allow your audience to visualise the past present and future…

If you would like to talk to us regarding your existing or future campaigns then call us on 01908 522532 or email us at info@pauley-interactive.co.uk
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