Category Archives: Motion Graphics

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Do You Have A Great Product, Idea or Brand?

So you have a great product, service, idea or company and you want to tell the world what you can do!

What’s your next step?
 
Roll your sleeves up and get stuck into Power point….Possibly?
 
Try your hand at a bit of Photoshop to make up some really cool graphics….Maybe?
 
Get some great copy written and post it to the web or hand it to your marketing company and hope they deliver your message the way you want…..likely?
 
We don’t know what options you’ll go for, maybe none of them maybe all of them but we know what we’ll do for you. 
 
The Consultation
First we’ll really learn about what you want to say and more importantly why you want to say it.
The Storyboard
If you’re the creative type, you may have already done a story board or something similar we can follow. If not, we’ll put our heads together and take away the clutter, to bring out our imagination and then create a story board to get all your thinking down on paper… refine it, make sure it’s relevant, delivering your message and showing your product or service in its best light.
The Creative Process
From the drawing board to the virtual world….here’s where the really cool stuff happens. In the virtual world anything is, well, virtually possible. Everything from the story board will come to life. We’ll add depth and scale to your project bringing it out of the 2D world and make it more engaging to your audience. We can add rotations, fixed camera points, colours, textures, lighting, shading, moving words (motion graphics) and the odd after effect.
The Review
But we won’t over do it, you’ll get just the right balance of content to make sure your message isn’t diluted. And to make sure you’re happy, we’ll keep you updated with your production all along the way.
The Final Cut
Once you’re happy with our final draft we’ll finish it off in any format you want. We’ll even integrate your production into your web pages emails or PDFs.    
If you want something that’s going to engage your clients and prospects for longer or add the Wow factor to your message and give it more punch then remember you could always go with Pauley Interactive option.
And the really good thing about Pauley Interactive is we don’t cost heaven and earth. You won’t need a blockbuster budget to get a high impact high quality production.
So the next time you have a Eureka moment or you need the last minute presentation or if you just want to revamp your existing content then think the Pauley Interactive option.  
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Project your message in style!

large part of marketing for any company is communication.  This can be communication of benefits, USP, brand values and attributes, promotional messages, communication within the company and with all stakeholders, and communication outside with customers, suppliers, associates, and affiliates and re-sellers.

One of the key elements of successful communication is that the receiver of the message truly understands as much of that message as possible. The differentiating factors in business which are the source of a company’s competitive edge are often of no real worth unless they are effectively communicated to the target audience.

All objects in the real world exist in 3D and human perception is optimised to make the best sense of information when this extra dimension is present, and yet many companies are still subject to the limitations of 2 Dimensions in their communications.  Web sites, sales and product presentations, training materials and videos, demos and show reels not only need to impart valuable information but also need to grab and hold attention, be fully understood, and to be memorised and recalled.

 
These communication routes often rely on text, audio and a series of essentially 2D images. Although programs such as Power Point allow the incorporation of a variety of communicative tools which can condense and simplify data and information to an extent e.g. graphs, charts and diagrams, there are many limitations and situations where these tools are not enough.
 
The case for 3D                                                        
 
3D technology is such that it is often only really limited by imagination……
 
3D Graphics allow companies to create virtual situations, objects, environments and a combination of these which can be viewed from any angle and can be made to operate and move as they would in the real world.  For example, 3D Modelling and Motion Graphics allow a company to show a product before it has been built, or to create or re-create a situation or environment which may not be possible in reality due to cost, risk, or safety concerns.  3D Graphics can allow an accurate working virtual model to be built which lets all interested parties clearly visualise it, and therefore gain a true understanding of it in context……….

……………For example, for  components or combinations of moving parts, design flaws can be spotted, and rectified at this stage thus saving the time and expense of making and rectifying mistakes in the real world.  This can be particularly valuable to SMEs which may have limited R & D resources and budgets and for whom mistakes could be particularly costly.  3D Models and Motion Graphics can also have data attached to and gained from them which could in manufacturing situations for example lead to more accurate machining, and assist down the line in scheduling and budgeting.

3D Motion Graphics is a new and dynamic way of presenting. It also has the edge over other media when it comes to simplifying the understating of complex interactions and relationships, ideas and concepts, and where something involves lots of technical or scientific information.  Being able to accurately and realistically see, experience and perceive how objects look, move, turn, and interact with each other in different situations, and from different angles can save time, money and provide a much deeper understanding of the subject.

 
A Realistic Option for SMEs
 
Producing 3D Motion Graphics can in many cases take the same amount of time as producing appropriate 2D communications, but the 3D Motion Graphics have more uses and can be easily incorporated into many different types and channels of communications, thus making them very cost effective over time.  In addition to the superior flexibility of 3D Motion Graphics, as Marshall McLuhan said “the medium is the message” and a company’s target audiences may perceive greater value in the message, and the company brand itself where 3D motion graphics are used.For more information about how your organisation could benefit from 3D Motion Graphics call Pauley Interactive on 01908 522532 or contact us online.

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