PAULEY Blog - Recent Posts

A multi-walled carbon nanotube

How Will Nanotechnology Drive the Future of Transportation?

Nanotechnology is the use and engineering of materials at the nanoscale. Well below the microscale, this is the molecular world, where the things we’re talking about are just a billionth of a metre across. Things behave very differently here and that’s giving engineers lots of new ideas and abilities.

Nanotechnology isn’t anything new. But what is newly emerging is that we’re starting to become capable of engineering these “super materials” to our exact specifications and produce them on a larger, more industrial scale.

Graphene, for example, is a carbon sheet the thickness of a single atom. Yet, it is stronger …

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5 Ways To Drive Learning Innovation

We’re delighted with the news that PAULEY has been shortlisted for not just one, but two leading industry awards. In celebration, we’ve created a list of the five top ways to bring innovation into your organisation’s learning, training and development.

We’ve been nominated as a result of the advanced eLearning and virtual reality tools we’ve created for the state-of-the-art, multi-million pound National Training Academy for Rail (NTAR).

As a joint entry, PAULEY and NTAR are up for an award in “Training and Development” at the UK Rail Industry Awards 2016 and for “Innovation in Learning” at the Learning …

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All change: Virtual becomes a reality for training in the UK rail industry

The use of virtual reality simulation in commercial training is gathering momentum. This week, Rail Minister Claire Perry opened the new £7million National Training Academy for Rail (NTAR) in Northampton and I was delighted to show Claire and other industry officials attending the launch just how much training has evolved in UK rail industry today.

PAULEY has developed the state-of-the-art virtual reality immersive training suite which sits at the hub of NTAR. We’ve used a combination of 3D modelling, virtual reality headsets and touch screen technology to deliver a real-life ‘hands on’ learning experience that will inspire and educate the …

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Improve Your Website From a Gamification Perspective

A step-by-step guide

Launching a new website can be a challenging and stressful time… we should know! A few weeks ago we relaunched the PAULEY website after a major design upgrade. We’d taken advantage of the latest web technologies to create a more interesting and engaging user experience.

The website looked great, but how did we know it was working? Was it doing the job we needed it to do?

Your website is one of your most important marketing assets. But it can be tricky to figure out whether it’s working as hard as it should be.

As part …

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Virtual Reality: A Leap Forward in Aerospace and Defence Training

The Global Innovation Index has just ranked the UK as the second most innovative country in the world. But are we in danger of losing our edge?

Engineering skills across a number of industries are being lost as the workforce ages and too few trainees are recruited. Closing this skills gap as soon as possible is clearly vital. And cutting edge technology—such as virtual and augmented reality—could play a large part in achieving this.

The defence engineering skills gap

The UK’s aerospace engineering and manufacturing businesses make up nearly a fifth of the industry globally, but a number of recent …

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4 Reasons Why Experiential Marketing with Virtual & Augmented Reality Boosts Sales

Experiential marketing—using virtual reality (VR), augmented reality (AR) and other interactive, 3D touchscreen technologies—is a massively growing field. It places your customers into a fully immersive, branded environment, delivering an engaging and memorable physical interaction.

Consumers have always expected increasingly innovative and hi-tech ways of viewing and assessing their investments. And here’s why you should consider experiential marketing, too:

1. Let natural interaction do the selling for you

Everyone loves digital interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. The act of physically engaging with an interface has been proven time and again to …

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Using Beacon Technology to Boost Customer Experience

Beacons are small, physical objects – wireless transmitters that broadcast radio signals short distances. Smartphones and mobile devices can pick up on their signals to receive content. Their use is on the rise across a range of industries.

They have been likened to indoor GPS and, using Bluetooth Low Energy (BLE) technology, beacons can communicate with and send small data packets to smartphones that come into a range of about 50-100 metres. They are low cost and require very little energy.

Within the marketing sector, beacon technology is also known as “proximity marketing” – alluding to its importance in creating …

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Experiential Marketing: Exploiting Next Generation Tech

Experiential marketing places individuals, or groups of people, into an immersive, branded environment. This massively growing field is defined as an experience with some kind of physical interaction that goes far beyond passively watching a screen or a presentation.

What’s the point of experiential marketing?

It’s vital to grasp the fact that, despite the tech-focussed natures of Millennials, physical experiences are still more powerful than any other approach for new generations of customers. In fact, 78% are more inclined to become part of a brand if they have some kind of “face-to-interface” interaction. So get it right and you’re onto …

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Drones: Doing Good Beyond the Battlefield?

At PAULEY, we’re always keen to utilise new and emerging technologies for more exciting, immersive learning experiences. So what about drones – the technology du jour?

We’re thrilled to be showcasing an unmanned aerial vehicle (UAV) at our stand at the upcoming Learning Technologies 2015 exhibition, held in London’s Olympia on 28th and 29th January. But what can such drones offer to those of us in the business of creating technology-driven resources?

When we think about drones, we often dwell on the military applications. But worlds apart from these military drones, commercial and personal versions are also …