Experiential marketing—using virtual reality (VR), augmented reality (AR) and other interactive, 3D touchscreen technologies—is a massively growing field. It places your customers into a fully immersive, branded environment, delivering an engaging and memorable physical interaction.
Consumers have always expected increasingly innovative and hi-tech ways of viewing and assessing their investments. And here’s why you should consider experiential marketing, too:
1. Let natural interaction do the selling for you
Everyone loves digital interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. The act of physically engaging with an interface has been proven time and again to …