PAULEY Blog - Recent Posts

Screenshot (12)

4 Reasons Why Experiential Marketing with Virtual & Augmented Reality Boosts Sales

Experiential marketing—using virtual reality (VR), augmented reality (AR) and other interactive, 3D touchscreen technologies—is a massively growing field. It places your customers into a fully immersive, branded environment, delivering an engaging and memorable physical interaction.

Consumers have always expected increasingly innovative and hi-tech ways of viewing and assessing their investments. And here’s why you should consider experiential marketing, too:

1. Let natural interaction do the selling for you

Everyone loves digital interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. The act of physically engaging with an interface has been proven time and again to …

B_5KRTzUwAA9mOc

Using Beacon Technology to Boost Customer Experience

Beacons are small, physical objects – wireless transmitters that broadcast radio signals short distances. Smartphones and mobile devices can pick up on their signals to receive content. Their use is on the rise across a range of industries.

They have been likened to indoor GPS and, using Bluetooth Low Energy (BLE) technology, beacons can communicate with and send small data packets to smartphones that come into a range of about 50-100 metres. They are low cost and require very little energy.

Within the marketing sector, beacon technology is also known as “proximity marketing” – alluding to its importance in creating …

B9K4HqzIAAAJXGY

Experiential Marketing: Exploiting Next Generation Tech

Experiential marketing places individuals, or groups of people, into an immersive, branded environment. This massively growing field is defined as an experience with some kind of physical interaction that goes far beyond passively watching a screen or a presentation.

What’s the point of experiential marketing?

It’s vital to grasp the fact that, despite the tech-focussed natures of Millennials, physical experiences are still more powerful than any other approach for new generations of customers. In fact, 78% are more inclined to become part of a brand if they have some kind of “face-to-interface” interaction. So get it right and you’re onto …

B8gtUt8CcAAK5Ln.jpg large

Drones: Doing Good Beyond the Battlefield?

At PAULEY, we’re always keen to utilise new and emerging technologies for more exciting, immersive learning experiences. So what about drones – the technology du jour?

We’re thrilled to be showcasing an unmanned aerial vehicle (UAV) at our stand at the upcoming Learning Technologies 2015 exhibition, held in London’s Olympia on 28th and 29th January. But what can such drones offer to those of us in the business of creating technology-driven resources?

When we think about drones, we often dwell on the military applications. But worlds apart from these military drones, commercial and personal versions are also …

4

Interactive Touch Screen Technology: Sell More in Store

Looking for more public engagement, an enhanced sales pipeline, and interactive content for multi-channel use in a retail environment? It’s time to get ahead of the game with interactive touch screen technology.

The growing appeal of online shopping means that retailers are pushing for new ways for get shoppers into bricks-and-mortar shops. We need new, entertaining reasons for going to stores, and more exciting product launches. The future of shopping could involve digital sales assistants, RFID-activated messages and supercharged touch screens.

Capitalising on Christmas

Mall and shopping centre operators are creating increasingly interactive experiences in order to draw customers …

shutterstock_190600304

The Benefits of Turning Paper-Based Courses into Interactive Digital Content

eTraining, otherwise known as eLearning, is a booming industry. Still not on board? You might be surprised to hear that you don’t need huge resources at your disposal in order to play catch up…

The worldwide market for eLearning is estimated to have grown from $35.6 billion in 2011, to $56.2 billion in 2014, and is forecast to double by 2015. From distance learning university courses to MOOCs, Continuing Professional Development (CPD) and workplace training tools, the landscape is continually changing.

The corporate world is still lagging behind, despite the fact that companies who use e-learning tools …

pauley-8-2

Work Smarter, Not Harder: Boost Digital Sales & Engagement With Interactive Content

Investing in interactive digital content will help sales teams struggling to close deals by delivering clear, cohesive messages and effectively demonstrating even the most visually inaccessible products.

The thought of investing in bespoke digital sales software can be scary. But what if it promised a rapid 100% return on marketing investment and long-term boost to sales?

The benefits of equipping your sales team with interactive content for field sales, exhibitions, and presentations are numerous, and, designed well, can grow with your business.

Cisco, for example, have used gaming strategies to enhance its virtual global sales meeting and call centres to …

TopoMap

What Can Digital Culture Bring to CSR?

Companies are becoming more and more accountable when it comes to Corporate Social Responsibility (CSR). As the 2014 World Cup kicks off, for example, FIFA and the Brazilian organising committee are keen to shout about the efforts they’ve made to make this the most sustainable tournament yet.

Informal CSR guidelines mean that companies should manage their business dealings and processes to produce an overall positive impact on the world. A socially responsible business cares about the direct and indirect impacts that they have on both local and international communities.

The ongoing expansion of Digital Corporate Social Responsibility (DCSR) is going …