Tag Archives: digital engagement

DigitalTraining1

Digital Training Delivered Digitally!

According to Network Rail, the mid-2030s will see an extra one billion journeys made on the railway. How can digital training and cutting-edge immersive technologies help the rail industry keep on track?

The Digital Railway programme touches nearly all aspects of the railway, and at PAULEY, we know that the railway’s key focus must be on its people. Changes to the way the workforce go about their daily jobs needs careful consideration and planning, and it’s essential that people must be trained effectively and efficiently, as and when they need it.

Towards a Digital Railway Academy?

In the rail sector and in every other industry, there is a pressing need for a greater volume of staff with higher-level skills. Upskilling the rail workforce is both essential and urgent. Hence, the idea of a Digital Railway Academy is one that the industry is getting serious about. The key to success? The method of delivering digital training, not the location. Forget shiny new buildings. What’s needed is a fully ‘virtual’ academy using a hub and spoke model, utilising existing facilities (Signals, Control Systems, Traction & Rolling Stock etc), with money invested in great kit (computers, mixed reality, other software) and even more importantly, great teachers. This approach is being pioneered at the National College for High Speed Rail (NCHSR), using our bespoke digital learning technologies.

The Digital Railway programme touches almost every job within the industry, and the premise of a Digital Rail Academy is that the digital training can be developed and deployed centrally, using common and standardised materials, delivered at a time and a location that suits the learner. Training would be available online, when and where learners need it. The potential is vast. Why stop at technical and engineering subject areas?

pic3

The benefits of training through immersive technologies

Conventional classroom-based learning is best-suited to only a small percentage of people, and evidence shows that learning by rote is not an effective way to ingrain new knowledge. Immersive learning is an excellent way for the rail industry to meet demand.

A recent Harvard Business Review reported that immersive technologies and mixed reality will “reshape the way employees work and make them more productive by enabling them to work across physical and digital boundaries and to interact with digital content in new ways.” Their survey found that more than two-thirds (68%) of respondents believe mixed reality is important to achieving their companies’ strategic goals in the next 18 months, with training and educating employees topping of the list of uses.

Training with immersive technologies:

  • Utilises interactivity to boost engagement and consolidate learning.
  • Encourages a personalised, more relevant experience for each learner and puts users in control of their training to increase levels of participation.
  • Merges digital and physical environments and tools for a more fulfilling learning experience.
  • Puts information into context and make data easily accessible and transferrable.
  • Offers ways to train workers for hard to reach, dangerous or costly real-life situations.
  • Drive a knock-on increase in digital skills by learning with digital and cutting-edge technologies.

pic4

Putting people first

Upskilling rail workers now could also avoid implementing automation – an expensive endeavour and a growing fear for employees. Younger workers are more concerned about automation than any other group, with just under half of workers aged between 16 and 35 fearing for their jobs in the next 10 years. Anxieties about automation are heavily focused in London, where 46% of workers worry about robots – more than anywhere else in the UK.

An article in the Independent on 10th April 2018 stated: “UK employers are failing to prepare their staff for the impact automation will have in the workplace. A third of workers feel that their job will be automated within the next decade, while one in 10 fear they will lose their jobs to automation within two years, according to payroll firm ADP. Half of those who feel they are at risk because of automation say their employer has yet to reskill them.”

“Automation may seem like an issue for future generations, but our findings show that machines could replace thousands of employees in as few as five years,” says Jeff Phipps, managing director at ADP UK. “But by starting to upskill and retrain workers now, employers can ensure they and their employees are as ready as possible to work side-by-side with the machines.”

Digital signalling follows suit

Digitisation is also soaring in importance beyond the sphere of learning and training. It’s widely accepted that as a nation, we will never be able to build enough tracks and platforms to meet the growing capacity challenge in the traditional way. Although the 10% increase in train services over the next two years will help – by 2021 there will be 6,400 new train services across the country – digitisation is vital.

The Digital Railway programme is investing in digital signalling alongside traditional upgrades. This will allow more trains to run, enhance safety, and improve performance and reliability. In addition, new digital technology will enhance safety through automatic train protection (emergency brakes) and better traffic management on selected routes.

pic5

Training digitally

PAULEY has long since recognised the need to do two key things:

  • train people in digital technology
  • train them in a digital way.

Whether using hardware or software, we can help the rail industry become world leading in the way we educate and train our workforce, using digital methods that stimulate and involve.

Get in touch today to arrange a free demonstration and consultation!

Share
CFCsvX2WgAAKlt5.jpg large

Using the Internet of Things For Learning & Training

The Internet of Things describes a network of physical objects that connect with each other and with the web. Each object is uniquely identifiable in the network thanks to an embedded computing system.

Objects and items in the Internet of Things (IoT) include medical devices, cars, smart thermostats and safety devices. The IoT is giving companies and organisations the ability to effectively manage and monitor operations and products in real-time.

Information gathered from the Internet of Things has three really important aspects. Its data is defined by location, time and history. Plus, it’s highly accurate. This means that IoT objects – anything from submarine management systems to train cab safety controls – can be used to compare the current output to historical data – really useful for creating training courses from real-time, real-life data rather than a pre-prepared dataset. And when it comes to mobile learning, the employee and instructor can also access all of this information remotely.

The potential for employee training

Some of the most widely used IoT devices so far have been consumer activity and fitness monitors such as the FitBit and Nike FuelBand. IoT technology was used by Asics to deliver personalised messages of support to a race-side flatscreen when a unique RFID tag was detected on the runner’s shoe.

This ability to track location-based data in real-time goes some way to showing how IoT technology could become incredibly useful for training and learning.

The Human Cloud At Work study led by Dr Chris Brauer of the Institute of Management Studies at Goldsmiths, University of London found that IoT devices could improve not only productivity, but also job satisfaction. The study identified that brain activity sensors, motion monitors and posture coaches increased productivity by 8.5% and happiness levels increased 3.5%.

Scenario-based training

Scenario-based training with the Internet of ThingsDeveloping believable and relevant training tools is not an easy task. Recreating common scenarios is a great way of placing employees into an immersive environment, encouraging them to interact and learn more intensely.

Including real-time information from the Internet could really help make these training scenarios more lifelike.

IoT data would be especially useful for scenarios that are time-critical. Learners could attempt to solve problems as they happen, potentially shadowing more experienced employees tackling the issue on the ground. This would help replicate some of the sense of danger and urgency that employees might experience during the “real thing”.

Because Internet of Things objects record the history of events, real scenarios can be replayed again and again – useful for learning to interpret business activity at a convenient later date.

Learning in the classroom

As we’ve discussed before, the potential uses for the IoT within eLearning are huge. Visitors to museums and art galleries could use site-specific apps linked to IoT devices throughout the venue to access a much more interactive experience than traditional signage and audio guides are able to do.

The Internet of (School) Things project aims to transform the way school students learn. It’s an extension of a £800,000 project in which Birmingham Urban Climate Laboratory, Explorer HQ, Intel, Open University, Science Scope Ltd, Stakeholder Design, UCL Centre for Advanced Spatial Analysis and Xively worked with eight schools to explore the possibilities of the IoT.

The consortium is continuing to work with teachers and students from those eight schools to design IoT-connected devices and learning materials across the Key Stages. The plug-and-play devices are used to carry out experiments using the schools’ network of devices, such as robots, weather stations and soil sensors.

By 2020, it has been forecast that it could include between 30 billion and 75 billion objects or devices. BI Intelligence has estimated that 1.9 billion items are already connected to the Internet of Things, and the number of products is rapidly growing. Expect to see lots of training and learning devices added to that list in the near future.

Share
beepeeps

6 Fundamentals of an Attention-Grabbing Social Media Strategy

As many of you have no doubt noticed, thanks to the proliferation of video slideshows popping up on newsfeeds over the last week, Facebook is 10 years old – a message they disseminated with the kind of viral flair that made this social media network so huge.

But for some time now, social media has been about a lot more than just Facebook. Also in the social media ‘Big 6’ are the eclectic online communities of Twitter, LinkedIn, Instagram, Pinterest and Google+.

No wonder many of us are confused about where to begin — and build upon — our social media activities. A report by Tata Consultancy Services stated that almost two-thirds of big businesses have at least one full-time employee dedicated to using social media, but only 10% are reporting benefits from that investment. You might have a huge, digital ‘room’ full of people, but are they really listening to anything you’ve got to say?

So how can you break the mould?

1. Start with your goal in mind

Social media can be used for almost any business channel, whether that’s marketing, communications, public relations, sales, customer service, recruitment, and even research and development. What do you want to achieve?

Again, the biggest companies will be active across all of these fields, but the realistic social media strategies for the majority of companies will need to focus on a narrower rationale. Pick a primary sector that you want to use social media for and stick to it — at least at the beginning. Remember that the nature of social media lends itself to targeting customers: building brand awareness, upping sales, and increasing loyalty and retention.

2. Be clear about your online brand

Disney doesn’t market films or theme park trips: it markets magic. Amazon sells almost anything, but efficiency is what it’s all about. It’s this kind of thinking that drives passion and identification with audiences in the crowded online environment — so crowded that Twitter stores12 times more data each day than the New York Stock Exchange.

People let their emotions drive them. Like any sales strategy, get your message to the heart of your customers before appealing to their head.

3. Assess your resources and choose wisely

How big is your business and how much time can you dedicate to social media? While it might seem tempting to try and engage in all the ‘Big 6’ (and ideally, you should) there’s no point in spreading your brand too thinly if you don’t have the capacity. Instead, choose a couple of channels and optimise your efforts there to start with.

For each and every social network, you need to understand who you want to engage with. The reality is that almost every person that is on Twitter or Pinterest or any other social network is also on Facebook. So there’s no point in posting the same content on all of your social networks. Each one will need its own strategy tailored to the specific nature of the media.

4. Decide what success looks like

This is where most businesses fail. For many, engaging in social media remains a ‘tick-box’ exercise; something that ought to be done but isn’t necessarily followed through with.

Imagine your Twitter feed is a cafe. You spend time switching  on the lights and making it look good, and congratulate yourself. But no one actually buys any coffee. If you’re going to invest in social media, ensure that you are achieving business outcomes and getting a return on investment — whether that’s selling coffee, finding new recruits or winning brand loyalty.

4. Who are your audiences?

Decide who you are seeking to engage and target. Draw up a list of those people (something you can actually do on Twitter), and explore who they are, what kind of decisions they make, what they are looking for and how they function in social media communities. Understanding as much of this as possible is vital to optimising your social media strategy.

The best users understand that social media is a conversation, not a monologue. The most effective social media users interact with their customers by creating online groups and monitoring trends.

6. Get employees involved in the right way

Maintaining control of your social media strategy when messages can be sent in seconds, misinterpreted, monitored and shared, is very important. But at the same time, a great way of maximising your online activity is to get as many of your employees involved as possible.

Once your strategy is finalised, be sure to draw up clear and concise guidelines for staff. Make it clear who may (and may not) represent the company through social media, and make those people digital ambassadors. Consider creating a simple ‘always/sometimes/never’ document or infographic to communicate policies in an easy-to-remember format.

If you’ve got any other tips, why not share them below?

Share
blog24oct1

E-learning Gets Friendly – Incentivising with Interactivity

  • Interactivity boosts engagement & consolidates learning
  • Tailor e-learning to focus on desired outcomes
  • Place interactivity appropriately for maximum impact

Interactivity. It’s a word that we’re supposed to immediately associate with futuristic endeavours, positivity and fun. At PAULEY, we truly believe in the value of making e-learning as interactive as possible. But what does the word ‘interactivity’ really mean? And why should your company make use of it?

Chances are, your workplace currently implements some kind of e-learning – three-quarters of all businesses are said to do so. And so they should. Once created, it’s a manageable, sustainable and low-cost way to boost skills and deliver business-specific training.

But we think that e-learning can – and should – offer much more than a series of computerised tick boxes on workplace health and safety: an exercise which will have bored most of us to tears at some point, and what most commonly comes to mind when we talk of e-learning. But include interactivity and the experience can be so much more.

We love interactivity

By taking a linear, passive presentation of information – often paper-based policies – and converting it into something more interactive, engagement shoots up. Interactive e-learning:

  • Encourages a personalised, more relevant experience for the user
  • Leads to increased focus on the content by making users stop and think
  • Puts users in control of their training, increasing levels of participation
  • Does not require the presence of a trainer and is available 24/7
  • Records responses to ensure that concepts have been understood
  • Gathers user feedback as a catalyst for improving your e-learning offer

Interactions can be as simple as filling in text fields, or as complex as responsive animations, 3D simulations, and scenario-based branching logic, which lead the user into a journey dependent upon their responses.

How to do interactivity…

Most importantly, you need to look at what kind of interaction you want to get from your users. Would it be most beneficial for them to reflect on the content, react to it, or to make decisions?

Depending on the purpose of the e-learning, interactivity can be vital: for testing competencies and monitoring performance – such as health and safety or engineering knowledge – gathering responses is often a legal requirement.

Motivation – above and beyond the user ‘having’ to complete the e-learning module – is another important factor to get right. Our last blog, for example, looked at how ‘gamification’ can be used to drive motivation and enhance learning.

Lastly, always remember there’s a fine line between software that’s simple enough to be useful and that which is complex enough to be relevant.

And how not to do it

A common misconception is that interactivity in e-learning tools has to be an elaborate, high-tech add-on. But it’s the quality of the experience that counts, not the flash-bang-whizz of some shiny, new-age kit or sophisticated visuals. It is creativity and originality of ideas that are most important.

Always keep the desired outcome in mind. It’s important to choose a platform at the start of your e-learning project. Whether it’s delivered on smartphones, tablets, computers or all three, don’t assume that software designed for a laptop will necessarily work on an iPad.

And only use interactivity when appropriate. Too many requests for interaction – especially when the user feels it to be unnecessary – may actually become distracting.

Find out more

It has been suggested that just 25% interactive learning time as part of CPD (Continuing Professional Development) can change the overall focus from passive teaching to active learning. Interactive e-learning is proven to increase efficiency, engage and motivate staff, and from a budget perspective, offers a fast and measurable return on investment.

Interested in interactive e-learning for your business? Get in touch and we’d be happy to chat.

Share
Transparent interactive touch foil with rear projection in action

A Future of Endless Interactive Training and Virtual Learning Opportunities

Advances in computer graphics and technology have already offered us opportunities to enhance training through the use of virtual environments, 3D product modelling, touch screen, and mobile devices. But there is much more to come as manufacturers continue to innovate and create even more engaging opportunities for interactive training and virtual learning experiences.

Unfortunately, many training tools and content that exist today, are still static, unintuitive, overwhelming, and disconnected from the real world. They don’t relay information as an instructor would in a live training session. Live sessions themselves however, can be expensive, limited in reach, and hard to schedule. Virtual  environments can be used to replicate real scenarios in a digital environment and facilitate interactive and virtual training from practically anywhere without the need for a live instructor. This facility currently empowers companies to accelerate user learning, reduce training costs and decrease expensive live training by being Visual, Immersive and Scalable. Training can be tailored to individuals or groups and is accessible 24/7.

Instructional information can be displayed as interactive content that mirrors the real world in both ‘form’ and ‘function’. Simply put, this means it looks like the real thing, and acts like it. Particularly useful for technically challenging training and system operations and maintenance, interactive training can transform the learning experience and offer flexible options where it is difficult to get the individual to the real life equipment. It is becoming increasingly difficult to align tutors and end users with physical equipment.

Key benefits to using a fully interactive solution, include:

  • Learn-by-doing
    Unlike static text or images, 3D interactivity adds unprecedented depth to training and technical publications by turning passive observers into active, hands-on participants.
  • Fault-based Scenario Training
    3D interactive training available can create true-to-life immersive scenarios to troubleshoot faults and tasks as they would occur in the real world.
  • Lower Training Costs
    Reduce the travel costs, facility expense, and instructor fees associated with live training for operating & maintaining equipment. No need to print paper-based materials or ship equipment to and from each location.
  • Train Anytime, Anywhere & Reduce Operational Risk
    Train large, distributed workforces to perform complex tasks with no risk to staff or equipment, on WEB, PC, MOBILE & TABLETS.
  • Crawl-Walk-Run
    Multiple modes of instruction to Explore, Study, Practice and Evaluate.
  • Easy Deployment
    Content modules are designed and developed to promote reuse of 3D content across the training curriculum. Critical updates are pushed out to the field immediately.
  • Competency Management
    Digital reports can be generated as a result of tracking when an individual has read/viewed training material, making it easier for management teams and tutors to keep a record of what training has been completed and when.

Interactive virtual training is currently deployed in many different industries, but is still really in its infancy. There are industries where interactive training can be extremely effective. In manufacturing, transport and logistics and engineering, for example, Simulation and Interactive 3D Visualisation can be used to train staff in how to maintain and operate machinery using interactive tools and the application of that training to the live environment can be completed with relative ease. Virtual training is also very useful for re-training or ongoing assessment, so even if an individual has been trained in a real-time environment in the first instance, there training updates can be conducted through a virtual interface, saving on ongoing training costs. Interactive training courses can help staff deliver effective after sales service too.

Vision of the future: In store touch screens

Vision of the future: In store touch screens

3D graphics and virtual environments can also be used in the retail industry, online, instore or even on touch screens within window displays. Touch screens are also used to capture visitor data (eg, brochure requests etc) and for way finding around shopping centres and large stores. The medical industry are also using technical animation as a sales tool to demonstrate products and train staff in their use and application.

In classrooms, smart boards can now be seen, which allow teachers to create a more interactive experience for their pupils. These are likely to be superceeded by fully interactive classrooms when the pupils have an element of control over what they see and learn, and the speed at which they progress.

So you may ask yourself, how can technology improve your opportunities even further?

The simple answer to this is innovation in manufacturing – The evolution of ‘Glass based’ touch screen technology.

Interactive learning is becoming the expected delivery method amongst our younger generations as tablets, smart phones and tv’s become mainstream tools in our homes, and as the mobile phone turns 40 years old and is becoming the most popular gadget in the world. But the opportunities for even greater levels of engagement is likely to mean that it will become the ‘norm’ and exist not only inside , but also outside every classroom across the globe.

Technology already exists that will facilitate interactive learning during every action that we take during our day, not just within a classroom or working environment, but it is currently unaffordable at the sort of scale required. A company called Corning have a vision of a future where transparent glass touch points could exist in our house, cars, at outdoor venues and in schools and offices (see http://www.youtube.com/watch?v=6Cf7IL_eZ38). Transparent glass could be applied to doors, windows and even dashboards in cars that could be configured to produce a touch dashboard controlled by software on a mobile tablet. Further innovation in manufacturing could make this a reality in the not too distant future.

So not only can we now create 3d virtual environments and projections that you can interact with, but we will also be able to display these graphics on many different devices from small hand held tablets to large scale walls and windows. This increases the scope for our whole world to become a virtual learning environment, from learning what products are available in the interactive store window as a consumer, to selecting what to buy from the virtual supermarket, to learning how to operate heavy machinery as a skilled engineer at work or following the curriculum as a school child. Everywhere we go and look there will be a touch point that we can engage with. Physical objects may become less and less familiar to us during the course of our waking hours.

Visions of the future: Virtual consultations in operating theatres and Interactive tables in classrooms

Visions of the future: Virtual consultations in operating theatres and Interactive tables in classrooms

The technology will impact all of us in some way or form. It is in fact opening up opportunities for fully immersive ‘virtual’ experiences in environments that wouldn’t have previously been able to facilitate it. For example, sterile glass may now make it possible to create a virtual operating theatre to train surgeons, and other medical staff, allowing them to collaborate remotely with other experts in an emergency situation. This could also be applied to forensics labs and reduces risks involved with using real patients. Surgeons can even operate on real patients from the other side of the world via virtual and realtime interfaces.

Touch screen tables and video walls that facilitate collaborative learning can already be seen in interactive galleries in museums and heritage centres and in exhibition environments. There is no reason why the use of these will not soon be extended into our offices, classrooms, and houses globally.

Capacitive touch, which is now widely accepted, allows more than one touch at once to be recognised. It is regularly cited as one of the key drivers of smartphone popularity and allows you to pinch, zoom and twist using multiple fingers. But 2014 could be the year when touchscreens are launched which react in three dimensions, not even requiring touch to recognise what action the device should take.

A prototype of a new touch screen has been developed that would allow apps and devices to be controlled using human (3D) gestures. A small USB device that you plug into your computer consisting of cameras and led lights, recognises, to an unbelievable degree of precision, your hand movements. Although Nintendo have already made strides towards this with their Wii devices, further development has the potential to change the way we interact with virtual environments and video games in the future, opening up a further wealth of opportunity when it comes to learning.

Transparent interactive signage already exists and can be informative, aesthetically pleasing and interactive. However, opportunities exist for the execution of this technology on a much larger scale if manufacturers can find a solution to hiding electronics and cables whilst retaining optical clarity. Transparent screens could create walls in large open spaces that remain clear when there is no display, but become an interactive show that enhances the landscapes when in use (known as “Smart Glass”).

Augmented reality is another up and coming educational tool. This allows for real environments to be augmented with additional relevant content (in 3D) through the use of transparent glass tablets with onboard 3d cameras.

The endless opportunities we have available to us are causing not only a significant shift in the way we communicate and engage technology, but are creating a future of ubiquitous displays, open operating systems, shared applications, cloud media storage and unlimited bandwidth . What have previously been obstacles, may now become an obtainable reliable reality.

Inspired by the innovative opportunities that might be open to you? Get in touch with us and we can help you make them become a reality! Email [email protected] or call 01908 522532.

Share
Touch Screen Exhibits at The National Space Centre, Leicester

Touch Screen Talk: A New Era In Experiential Marketing?

Most people have heard of the term ‘Experiential marketing’ (a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer.). Well, now that can be taken to another level thanks to fast paced advances in digital display technology.

If you are looking for a way to stand out from the crowd and differentiate your brand from competitors in the room at events and exhibitions, then you must consider using the range of advanced projection, touch screen technology and devices now available on the market to create high-impact experiences.

A touch screen is an electronic visual display that the user can control by touching the screen with one or more fingers. The popularity of hand held devices like the smartphone and tablet is driving the demand and acceptance of touch screens for portable and functional electronics. With the growing use of touch screens, the marginal cost of the technology is routinely absorbed into the products that incorporate it and is almost eliminated. Touch screens now have proven reliability which is overcoming some of the fears that brands once had with using the new technology.

Touch screens are an extremely powerful engagement tool, allowing the user to directly interact with what is displayed on them. Although the first touch screens have been around for a while , companies that develop touch screen technology and the devices that incorporate it, are constantly looking to extend the boundaries of their capabilities, releasing new technology and ideas on a regular basis and making it difficult to stay ahead of the game and keep up with what is the latest trend. But looking at this in a positive light, the constant innovation is now facilitating ‘out of the box’ thinking amongst interactive designers who are creating amazing immersive and engaging visual experiences never seen before. These developments are taking sales and marketing departments into a new era of brand promotion – The creation of an experience facilitated purely by the power of digital technology. Touch screens are opening up new and innovative ways for brands to communicate their messages and products to target audiences in ways that will really stick in the recipients memory.

The device is only the mechanism for displaying the engaging message. Its the message that is going to have the real impact and pose the biggest challenge to you when planning to create an industry-leading experience. Designing for these interactive devices requires blue sky thinking. It is pretty much possible to create anything you like on the screen, so think big, nothing is impossible!

Touch Screens allow end users to explore your products in the past, present and future, your sales teams to show the capabilities of a product on the fly, inner workings of technical products to be demonstrated, and your vision for the future of your product, site, building or property to be realised.

If you are used to traditional marketing and the thought of embracing the digital engagement era is daunting, you probably find yourself thinking of a range of excuses not to adopt new ideas! For example, its too complicated, there’s too much choice, the options will fall massively outside of my small budget etc etc. But you only need to look around you to see what it is that draws the attention of a new generation of potential customers. They are obsessed with the need to be able to control everything at the touch of a button and expect to be able to do this on the move. This expectation requires us to change the way we’ve been used to working. Creating brand experiences for the next generation will keep you ahead of the game and at a competitive advantage within your industry.

Shard Touch Screens

Shard Touch Screens

To give you an example of a successful touch screen implementation project, London’s newest (and tallest) attraction, The View from The Shard, has met this expectation by placing touch screens at the top of the building that enable visitors to explore the view in more detail and make sense of what it is they are looking at. Visitors are able to make their own choices and interact for as long or short a time period as they require in order for them to get the best out of their own personal experience of the attraction. By allowing the visitor to choose the degree in which they immerse themselves in the experience, the whole visit is likely to stay with each and every individual for a much longer time period.

But if this is all new to you, where do you start?

Well the simple answer to that is, think of the bigger picture. Its all very well saying you want data capture on mobile devices that visitors can interact with, for example, but what context will those devices be placed in? And what will the displays look like in use? Don’t just get hooked up on what devices to use, plan for the overall experience you wish to achieve and ensure that every touch point with a potential customer fits into this plan at the same time as fulfilling your primary objectives. Because without an immersive experience that entices the user to interact with your displays in the first place, they will not willingly hang around for very long even if they did have an initial interest in your brand. The displays then need to encourage the user to complete the desired outcome (for example, make a sales enquiry). Creating this experience requires the development of some seriously impressive digital graphics that are consistent with all other branded collateral and help to take the user on the journey from an ‘unknown’ to a ‘known’ potential buyer or advocate of your brand. Your digital experience could end up doing much of the hard work of selling for you if well planned and executed.

Consider factors such as:

  • What is your display aiming to achieve?
  • Who are the target audience?
  • Have you seen anything that has inspired you recently?
  • What are your competitors doing?
  • How will the surrounding area be designed?
  • Which are the most suitable touch screen devices to use to fulfil your objectives?
  • What Digital Assets need to be created for display on touch screen devices?
  • Does the resulting interaction with the user need to trigger any data feeds (eg, passing of leads from the device to a central system or spreadsheet)?

When thinking about the overall experience, surrounding area, and what devices and technology might be the best to use, you’ll need to consider the floor, wall and ceiling areas as well as the position of any free standing screens, kiosks and hand held devices. It is now possible to create touch screen experiences using front and rear digital projection onto transparent glass screens that can be positioned in front of windows, on ceilings or in the middle of a room. Interactive images can also be incorporated into large free standing touch screen tables that can form a great centre piece for an exhibit.

iPad Touchscreen

iPad Touchscreen

The devices used to display the message are one thing, but the selection and development of what is to be displayed on the devices is where the impact will really be felt. The experience you create on the touch screens must be second to none and aim to keep the users interest for as long as possible. This is where digital media holds its own. 3D models, product demonstrations and simulations can be created that allow users to immediately explore, interact with, and even customise your products without having to speak with a sales rep or be given access to the physical product. They can play a fundamental role in pre-sales. Corporate Video presentations can be created for projection onto screens or displayed on a smaller touch screen devices to give a branded experience, and interactive alternatives to your static sales and marketing collateral can also be presented (e-brochures, data capture mechanisms, video, catalogues etc). The options are endless!

If you would like to talk to us about your ideas or just need some inspiration, call us on +44 (0) 1908 522 532 or email [email protected] We can show you some of the possibilities available and give you an inspirational demonstration of what you might be able to create for your brand.

Share