Tag Archives: marketing

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Work Smarter, Not Harder: Boost Digital Sales & Engagement With Interactive Content

Investing in interactive digital content will help sales teams struggling to close deals by delivering clear, cohesive messages and effectively demonstrating even the most visually inaccessible products.

The thought of investing in bespoke digital sales software can be scary. But what if it promised a rapid 100% return on marketing investment and long-term boost to sales?

The benefits of equipping your sales team with interactive content for field sales, exhibitions, and presentations are numerous, and, designed well, can grow with your business.

Cisco, for example, have used gaming strategies to enhance its virtual global sales meeting and call centres to reduce call time by 15% and improve sales by 10%.

People love interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. Interactive digital sales content can deliver this, resulting in deeper engagement every time.

Providing your potential customers with exciting and inspiring mobile apps, dynamic websites, touch screen displays tailored to your business will lead to:

  • An uplift in sales & an enhanced sales pipeline
  • A happier, more confident sales team
  • A lasting impression and greater memorability for your brand

The outcomes for products that are hard to visualize or demonstrate to potential customers – either because they take no physical form, can’t be seen in action, are technically complex, or can’t be brought into meetings – are especially impressive.

You only have to look at the Audi R8 V10 Plus advert to see that insight into the interior of a product can be hugely powerful in demonstrating its value, its appeal and its worth.

Creating unique media such as eBrochures, 3D animations, product simulations and 360° tours of such products will result in more sales, thanks to sales staff being able to show rather than tell what you sell. This type of interactive digital sales content will:

  • Enable your team to close deals anywhere, anytime
  • Equip sales team to explain products accurately and consistently
  • Render visually uninspiring products eye-catching
  • Make complex processes understandable and memorable
  • Demonstrate how your product fits the precise needs of potential customers

Uptake in interactive digital sales applications is growing fast. Gartner predict that more than 70% of the world’s largest 2,000 companies are expected to have deployed at least one “gamified” application by the end of 2014. It’s time to get on board.

Need further convincing? Take a look at our testimonials to hear from happy clients in their own words.

Stay ahead of the competition and request a free consultation with us today! Get in touch for advice and a no obligation chat about digital sales by calling 01908 522532 or emailing [email protected].

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6 Fundamentals of an Attention-Grabbing Social Media Strategy

As many of you have no doubt noticed, thanks to the proliferation of video slideshows popping up on newsfeeds over the last week, Facebook is 10 years old – a message they disseminated with the kind of viral flair that made this social media network so huge.

But for some time now, social media has been about a lot more than just Facebook. Also in the social media ‘Big 6’ are the eclectic online communities of Twitter, LinkedIn, Instagram, Pinterest and Google+.

No wonder many of us are confused about where to begin — and build upon — our social media activities. A report by Tata Consultancy Services stated that almost two-thirds of big businesses have at least one full-time employee dedicated to using social media, but only 10% are reporting benefits from that investment. You might have a huge, digital ‘room’ full of people, but are they really listening to anything you’ve got to say?

So how can you break the mould?

1. Start with your goal in mind

Social media can be used for almost any business channel, whether that’s marketing, communications, public relations, sales, customer service, recruitment, and even research and development. What do you want to achieve?

Again, the biggest companies will be active across all of these fields, but the realistic social media strategies for the majority of companies will need to focus on a narrower rationale. Pick a primary sector that you want to use social media for and stick to it — at least at the beginning. Remember that the nature of social media lends itself to targeting customers: building brand awareness, upping sales, and increasing loyalty and retention.

2. Be clear about your online brand

Disney doesn’t market films or theme park trips: it markets magic. Amazon sells almost anything, but efficiency is what it’s all about. It’s this kind of thinking that drives passion and identification with audiences in the crowded online environment — so crowded that Twitter stores12 times more data each day than the New York Stock Exchange.

People let their emotions drive them. Like any sales strategy, get your message to the heart of your customers before appealing to their head.

3. Assess your resources and choose wisely

How big is your business and how much time can you dedicate to social media? While it might seem tempting to try and engage in all the ‘Big 6’ (and ideally, you should) there’s no point in spreading your brand too thinly if you don’t have the capacity. Instead, choose a couple of channels and optimise your efforts there to start with.

For each and every social network, you need to understand who you want to engage with. The reality is that almost every person that is on Twitter or Pinterest or any other social network is also on Facebook. So there’s no point in posting the same content on all of your social networks. Each one will need its own strategy tailored to the specific nature of the media.

4. Decide what success looks like

This is where most businesses fail. For many, engaging in social media remains a ‘tick-box’ exercise; something that ought to be done but isn’t necessarily followed through with.

Imagine your Twitter feed is a cafe. You spend time switching  on the lights and making it look good, and congratulate yourself. But no one actually buys any coffee. If you’re going to invest in social media, ensure that you are achieving business outcomes and getting a return on investment — whether that’s selling coffee, finding new recruits or winning brand loyalty.

4. Who are your audiences?

Decide who you are seeking to engage and target. Draw up a list of those people (something you can actually do on Twitter), and explore who they are, what kind of decisions they make, what they are looking for and how they function in social media communities. Understanding as much of this as possible is vital to optimising your social media strategy.

The best users understand that social media is a conversation, not a monologue. The most effective social media users interact with their customers by creating online groups and monitoring trends.

6. Get employees involved in the right way

Maintaining control of your social media strategy when messages can be sent in seconds, misinterpreted, monitored and shared, is very important. But at the same time, a great way of maximising your online activity is to get as many of your employees involved as possible.

Once your strategy is finalised, be sure to draw up clear and concise guidelines for staff. Make it clear who may (and may not) represent the company through social media, and make those people digital ambassadors. Consider creating a simple ‘always/sometimes/never’ document or infographic to communicate policies in an easy-to-remember format.

If you’ve got any other tips, why not share them below?

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Gamification: 4 Ways to Turn Work into a Game

  • Gamification is the process of applying gaming tactics to everyday systems to increase engagement
  • It increases the strength of your brand with customers and clients
  • It boosts employee skills and satisfaction

Even if the term ‘gamification’ is a buzzword of the moment, the process is far more than a hot trend. The concept — redesigning routines, tasks and interactions to be more game-like – will not be going away any time soon.

Executed well, gamification encourages interactivity, engagement and improves productivity as well as the memorability of anything from product demonstrations to training tools, recruitment, and social media marketing. It can change behaviours, develop skills and enable innovation.

1. Viral and word-of-mouth marketing

There is a sector in which creativity can make the smallest budget go a long way. The right idea can enable you to reach a much wider audience than normal and work as a tool to actively engage with you and your business. The daily Google Doodle is a great example of how retro graphics and straightforward game-play can be a hard-to-beat engagement tool.

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2. E-learning for your workforce

A report published at the start of 2013 by Gartner suggested that 70% of large global companies will have at least one gamified application on their learning management system by 2014. At PAULEY, we’d like to see more companies moving away from paper-based training tools for competency management to a digital interactive experience that is more portable, more incentivising and memorable, more traceable, and more cost effective over the long term. Gamifying training can also provide real-time feedback for skills-based training.

3. Building online communities

If you are trying to build up the strength and community of an online forum for customers and clients, or even employees, the right kind of gamification can promote participation by offering rewards and improving the status of those taking part. A common tool involves using labels and badges to offer kudos to users for reaching specific goals, depending on whether you want them to generate discussion, respond to votes or offer opinion.

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4. Product demonstrations and marketing

We love helping our clients to create product sales tools with the wow factor. And gamification can be integrated into this kind of marketing, too. Game mechanics offer added value for existing customers and capture the attention of new ones. Being creative is vital: how could you encourage people to interact with and explore your product in new ways? Even the band Linkin Park gamified the release of their latest album, creating a Facebook game with prizes which included limited-edition tracks and artwork.

Incorporating game dynamics and mechanics will drive desired behaviours, whatever it is you want your customers, clients or employees to do. To get the outcomes you want, we always consider the following:

  • Intuitive, balanced design – simplicity is key, acting to directly connect activity with reward. The gamified product should work seamlessly and clearly on all the devices you want it to, from iPads to smartphones and PCs.
  • Linked to natural behaviours – gamification should be a natural extension of typical routines and behaviours to keep users engaged, blending collaboration, reward, variety and surprise.
  • Earn valuable data – ensure that the process generates data which meets your business objectives and gets you what you want. It should also offer you the ability to anticipate improvements and resolve problems.

At PAULEY, we can help you to create meaningful, interactive tools for your business. Get in touch and we’d be happy to chat.

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