Tag Archives: product demonstrations

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VR Set to Collide With Pop Culture at London Film & Comic Con’s Inaugural VR Zone

As 2016 rolls on, virtual and augmented realities are increasingly hitting the spotlight. We’ll be showcasing the latest developments, connecting with early adopters and networking with the best developers from the UK and beyond at this July’s London Film & Comic Con by powering the event’s inaugural VR Zone. 

What’s the big deal about virtual and augmented realities?

Virtual reality (VR) transports the user out of their everyday world and immerses them in a 360-degree environment. While VR headsets are generally more affordable and accessible at the moment, thanks to low cost headsets such as Google Cardboard and Gear VR, most headsets have to be tethered to a computer. VR has growing applications for videogames, as well as viewing films, sporting and music events and promos for the latest TV series.

Augmented reality (AR) superimposes interactive digital content into the real world, blending real and virtual realities. Unlike VR, AR systems are standalone and don’t need to be tethered to a computer but this evolving technology is more expensive and still largely in development. Many headsets are being developed specifically for businesses and industry, potentially sparking the next Industrial Revolution.

There’s little doubt that VR and AR are going to be big. CCS Insight is predicting that 800,000 VR headsets will be sold in the UK this year—an impressive number for what’s still classed as an emerging industry. In the longer term, VR market revenue is likely to reach $30 billion by 2020, with AR reaching around $90 billion.

The new reality movement needs a central hub, so we’re building it…

PAULEY’s mission is to become the definitive source of information for mixed realities and immersive technologies, and we will be constantly striving to achieve this goal. Our new pages offer a one-stop source of information, news and views for consumers and developers alike.

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Our brand new VR/AR Resource Centre is designed to help users explore science, technology, engineering and maths through our pick of the best immersive, virtual and augmented worlds. Within this microsite, you can browse our favourite 360 videos, apps and games, sort by device and then click straight through to the download site.

We have also created a linked page that details the hardware and peripherals already on the market and those soon set to join it. The aim of this is to empower anyone interested in immersive media by walking them through the options and helping them understand the best way to get involved. Take a look now to see how you can enter virtual and augmented worlds on your own terms by choosing the headset and creation tools that are right for you.

In addition, we’ve created an online community for VR, AR and mixed reality developers. Here, developers will find advice, tips and useful resources for working in the field of VR and AR development. This network will also connect developers with job opportunities, and unite employers with a community of leading British developers.

As always, we’ll continue to publish the most exciting, inspiring, up-to-date news on our Tech Review microsite, where you’ll also find our blog posts and other updates.

Introducing new realities to the London Film & Comic Con’s VR Zone

We’re excited to be hosting this massive event’s very first virtual reality and immersive technologies area, the VR Zone, alongside the annual themes of movies, TV, comics, sports, wrestling, literature and games.

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By showcasing the most inspiring, state-of-the-art developments in the field today, the VR Zone will form a major part of our effort to engage people with emerging technologies, and to raise the profile of VR, AR, and 360 video developers and companies from the UK and beyond.

We will be tapping into the diversity of the London Film & Comic Con’s 100,000 attendees and vast associated media attention, using it as an outstanding opportunity to bring virtual reality right into the centre of the entertainment industry and into people’s lives. We hope to replicate the success of the event’s Young Adult Literature Convention, which runs alongside the main event to attract a youthful demographic and which successfully positions reading in the wider arena of popular culture.

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We’re seeking a few more exciting developers to join us in showcasing their product or solution to a diverse, enthusiastic audience. So please do email info@pauley.co.uk or give us a call on 01908 522 532 if you’re interested in getting involved!

Anyone interested in attending as a visitor can buy Comic Con tickets here.

We hope to see you at the VR Zone to help us celebrate the exciting future of VR, AR and immersive realities!

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Work Smarter, Not Harder: Boost Digital Sales & Engagement With Interactive Content

Investing in interactive digital content will help sales teams struggling to close deals by delivering clear, cohesive messages and effectively demonstrating even the most visually inaccessible products.

The thought of investing in bespoke digital sales software can be scary. But what if it promised a rapid 100% return on marketing investment and long-term boost to sales?

The benefits of equipping your sales team with interactive content for field sales, exhibitions, and presentations are numerous, and, designed well, can grow with your business.

Cisco, for example, have used gaming strategies to enhance its virtual global sales meeting and call centres to reduce call time by 15% and improve sales by 10%.

People love interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. Interactive digital sales content can deliver this, resulting in deeper engagement every time.

Providing your potential customers with exciting and inspiring mobile apps, dynamic websites, touch screen displays tailored to your business will lead to:

  • An uplift in sales & an enhanced sales pipeline
  • A happier, more confident sales team
  • A lasting impression and greater memorability for your brand

The outcomes for products that are hard to visualize or demonstrate to potential customers – either because they take no physical form, can’t be seen in action, are technically complex, or can’t be brought into meetings – are especially impressive.

You only have to look at the Audi R8 V10 Plus advert to see that insight into the interior of a product can be hugely powerful in demonstrating its value, its appeal and its worth.

Creating unique media such as eBrochures, 3D animations, product simulations and 360° tours of such products will result in more sales, thanks to sales staff being able to show rather than tell what you sell. This type of interactive digital sales content will:

  • Enable your team to close deals anywhere, anytime
  • Equip sales team to explain products accurately and consistently
  • Render visually uninspiring products eye-catching
  • Make complex processes understandable and memorable
  • Demonstrate how your product fits the precise needs of potential customers

Uptake in interactive digital sales applications is growing fast. Gartner predict that more than 70% of the world’s largest 2,000 companies are expected to have deployed at least one “gamified” application by the end of 2014. It’s time to get on board.

Need further convincing? Take a look at our testimonials to hear from happy clients in their own words.

Stay ahead of the competition and request a free consultation with us today! Get in touch for advice and a no obligation chat about digital sales by calling 01908 522532 or emailing info@pauley.co.uk.

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Dugard Digital brochure with product demonstrations, created by PAULEY

The Future of Marketing: ‘Digital’ Is On The Move

There seems to have been a lot of talk recently surrounding a prediction made by Research leaders Forrester, that digital marketing will shortly cease being a sub-discipline and simply become known as ‘marketing’, as our marketing output becomes inherently digital.

The rise in the uptake of mobile devices has had a dramatic effect on society and is in turn creating a generation who expect everything to be available and delivered through digital channels to whatever device they may have, wherever they are, at any time of the day. Consumers are now ‘on the move’ 24/7, can access information wherever they go, and are much more likely to make a decision to buy whilst on the move (through researching on social networking sites, price comparison sites, the use of Smartphone Apps and the general experience had with a brand online). Digital marketing has grown out of the improvements in and introduction of new devices and platforms, so it is safe to say that it will continue to grow as we strive to develop the next generation ‘intelligent’ or ‘automated’ hardware and software.

This shift in consumer behaviour has posed many challenges for businesses who have had to rethink not only their marketing and sales strategy, but in some cases, their entire business model. It has also meant that consumers expect to see and receive marketing messages through digital channels. The key to success, therefore, would now appear to be the development of a sound ‘digital’ marketing strategy that compliments any other channel activity you may be doing. The strategy should not only incorporate multiple channels (mobile, email, social media, web etc), but consideration for the design and optimisation of content for multiple devices. This content should include not only optimised copy but engaging and interactive visual content that allows your audience to explore in their own way and tailor the experience to their requirements. Data will play a big part in driving the strategy, but so will the levels of expected engagement by consumers on mobile devices. By allowing your brand to come to life in an interactive way that was not previously possible, and exploring the senses of sound and vision, you can touch a consumer on an emotional level. This has been proven to make them more likely to strike an affinity with your brand and make a purchase.

Bar code scanner application on SmartPhone

Bar code scanner application on SmartPhone

Mobile technology has allowed marketing professionals to become much smarter about the way they promote a product, making the consumers life so much easier and giving them instant access to targeted information relevant only to their interests, or where they are currently located for example. In the Retail industry, mobile technology has created a double edged sword! On the one hand, satellite technology within phones now allows retailers to display location based information directly to the phone owner that may only be relevant to the store that they are currently nearest to. This can be used to drive potential buyers into a nearby store and in turn, increase sales. However, on the flip side, scanning technology now allows consumers to enter a store, scan an item and search for the cheapest one available online! This can result in them leaving that store without making a purchase. This has forced retailers to push their prices down and work hard to offer products that cannot easily be found elsewhere. The High Street is now competing for real estate against its digital equivalents, so not only could digital bury traditional marketing channels, but could also bury traditional sales methods too.

In B2B organisations, mobile devices now enable sales teams to demonstrate and customise their products on the move, eliminating the need to take the potential buyer to the product. This gives companies greater flexibility and allows a prospect to become more qualified and more likely to make a purchase before the organisation needs to invest in getting them to the showroom which might be at the other end of the country! This is particularly applicable to companies who sell large or complex machinery and invest a lot in its transportation to and from events or showrooms in order to demonstrate the product at exhibitions or directly alongside their competition.

Mobile devices, however, are rendered useless without suitable software and graphics. Digital technology has also allowed for much more advanced and engaging visual media to be created and displayed, adding to the impact of sales and marketing campaigns and facilitating direct interaction with a brand via mobile devices. Advances in mobile and online technology have made interactive media, 3d visuals and animations much more readily available than they used to be with fewer technological limitations and reduced costs of production. And you don’t need to worry about SEO! The limitations previously imposed by flash animations are no longer such a hindrance to successful SEO with the emergence of JQuery and HTML5.

Interactive product demonstrations, touch screen engagement and integrated video can make your brand stand out from the crowd in a digital environment and can be extremely cost effective, cutting ongoing printing and personnel costs and justifying any upfront investment required in their creation. Consumers now expect to be able to make informed decisions without necessarily needing to either contact a physical person, visit a store, or see a physical product. If your brand does not facilitate this in an engaging way, you risk loosing market share.

Increased interaction with your products online can be achieved through the development of digital brochures that can contain 3D product engagement, 360 degree animations, and integrated video and can respond to user commands. For example, a visitor to your site could create their own customised version of your product on their mobile and see what it will look like before contacting you or making purchase decisions. Machinery with highly complex components can be pulled apart and explored by the user in great detail without seeing the physical machine, and video can be used to explain complicated functions and highlight USPs (Unique selling points). Visual presentations create a long-lasting experience for the end user and improve client engagement and retention.

As well as brochures, video animations can be created to show virtual worlds / concepts for future developments of both environments and products. Particularly useful for promoting public visitor sites and helping them to understand and explore them in their own time, making their own informed choices what to see and when.

It is then also possible, via mobile and electronic devices, for the end user to share these experiences with their own communities, by text or email or via social networks.  A decision can be made and action taken in an instant, and that’s how important the quality of digital assets and Digital Asset Management can be to your business. A good experience, and everyone could know about it extremely quickly. A bad one and you could have lost a lot more than one potential customer.

Allowing your prospects and customers to make their own informed decisions whilst on the move, giving them all the information  they could possibly need and presenting it in an engaging and market leading way so that they cant help but want to know more. And if that’s not enough of a challenge, link all of that mobile consumer behaviour into your multichannel strategy so that if they do choose to speak to you or visit a store, their experience of your brand is seamless and continues to engage rather than deter. Your digital footprint is no longer just about having an optimised website and presence on the social networks. You need to allow the user to explore, discover and interact, as the battle to engage users in your brand as oppose to a competitors, advances at an alarming rate in a highly competitive and evolving market place.

If you’d like more information on creating an interactive brochure or any 2d or 3d video and animated content, please contact Philip Pauley on 01908 522532 or visit our website at http://www.pauley.co.uk. We can also help you develop and implement your ongoing digital strategy and offer advice on creating content for mobile apps and managing your Digital Assets (DAM).

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