Tag Archives: touch screen


Work Smarter, Not Harder: Boost Digital Sales & Engagement With Interactive Content

Investing in interactive digital content will help sales teams struggling to close deals by delivering clear, cohesive messages and effectively demonstrating even the most visually inaccessible products.

The thought of investing in bespoke digital sales software can be scary. But what if it promised a rapid 100% return on marketing investment and long-term boost to sales?

The benefits of equipping your sales team with interactive content for field sales, exhibitions, and presentations are numerous, and, designed well, can grow with your business.

Cisco, for example, have used gaming strategies to enhance its virtual global sales meeting and call centres to reduce call time by 15% and improve sales by 10%.

People love interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. Interactive digital sales content can deliver this, resulting in deeper engagement every time.

Providing your potential customers with exciting and inspiring mobile apps, dynamic websites, touch screen displays tailored to your business will lead to:

  • An uplift in sales & an enhanced sales pipeline
  • A happier, more confident sales team
  • A lasting impression and greater memorability for your brand

The outcomes for products that are hard to visualize or demonstrate to potential customers – either because they take no physical form, can’t be seen in action, are technically complex, or can’t be brought into meetings – are especially impressive.

You only have to look at the Audi R8 V10 Plus advert to see that insight into the interior of a product can be hugely powerful in demonstrating its value, its appeal and its worth.

Creating unique media such as eBrochures, 3D animations, product simulations and 360° tours of such products will result in more sales, thanks to sales staff being able to show rather than tell what you sell. This type of interactive digital sales content will:

  • Enable your team to close deals anywhere, anytime
  • Equip sales team to explain products accurately and consistently
  • Render visually uninspiring products eye-catching
  • Make complex processes understandable and memorable
  • Demonstrate how your product fits the precise needs of potential customers

Uptake in interactive digital sales applications is growing fast. Gartner predict that more than 70% of the world’s largest 2,000 companies are expected to have deployed at least one “gamified” application by the end of 2014. It’s time to get on board.

Need further convincing? Take a look at our testimonials to hear from happy clients in their own words.

Stay ahead of the competition and request a free consultation with us today! Get in touch for advice and a no obligation chat about digital sales by calling 01908 522532 or emailing [email protected].

Transparent interactive touch foil with rear projection in action

A Future of Endless Interactive Training and Virtual Learning Opportunities

Advances in computer graphics and technology have already offered us opportunities to enhance training through the use of virtual environments, 3D product modelling, touch screen, and mobile devices. But there is much more to come as manufacturers continue to innovate and create even more engaging opportunities for interactive training and virtual learning experiences.

Unfortunately, many training tools and content that exist today, are still static, unintuitive, overwhelming, and disconnected from the real world. They don’t relay information as an instructor would in a live training session. Live sessions themselves however, can be expensive, limited in reach, and hard to schedule. Virtual  environments can be used to replicate real scenarios in a digital environment and facilitate interactive and virtual training from practically anywhere without the need for a live instructor. This facility currently empowers companies to accelerate user learning, reduce training costs and decrease expensive live training by being Visual, Immersive and Scalable. Training can be tailored to individuals or groups and is accessible 24/7.

Instructional information can be displayed as interactive content that mirrors the real world in both ‘form’ and ‘function’. Simply put, this means it looks like the real thing, and acts like it. Particularly useful for technically challenging training and system operations and maintenance, interactive training can transform the learning experience and offer flexible options where it is difficult to get the individual to the real life equipment. It is becoming increasingly difficult to align tutors and end users with physical equipment.

Key benefits to using a fully interactive solution, include:

  • Learn-by-doing
    Unlike static text or images, 3D interactivity adds unprecedented depth to training and technical publications by turning passive observers into active, hands-on participants.
  • Fault-based Scenario Training
    3D interactive training available can create true-to-life immersive scenarios to troubleshoot faults and tasks as they would occur in the real world.
  • Lower Training Costs
    Reduce the travel costs, facility expense, and instructor fees associated with live training for operating & maintaining equipment. No need to print paper-based materials or ship equipment to and from each location.
  • Train Anytime, Anywhere & Reduce Operational Risk
    Train large, distributed workforces to perform complex tasks with no risk to staff or equipment, on WEB, PC, MOBILE & TABLETS.
  • Crawl-Walk-Run
    Multiple modes of instruction to Explore, Study, Practice and Evaluate.
  • Easy Deployment
    Content modules are designed and developed to promote reuse of 3D content across the training curriculum. Critical updates are pushed out to the field immediately.
  • Competency Management
    Digital reports can be generated as a result of tracking when an individual has read/viewed training material, making it easier for management teams and tutors to keep a record of what training has been completed and when.

Interactive virtual training is currently deployed in many different industries, but is still really in its infancy. There are industries where interactive training can be extremely effective. In manufacturing, transport and logistics and engineering, for example, Simulation and Interactive 3D Visualisation can be used to train staff in how to maintain and operate machinery using interactive tools and the application of that training to the live environment can be completed with relative ease. Virtual training is also very useful for re-training or ongoing assessment, so even if an individual has been trained in a real-time environment in the first instance, there training updates can be conducted through a virtual interface, saving on ongoing training costs. Interactive training courses can help staff deliver effective after sales service too.

Vision of the future: In store touch screens

Vision of the future: In store touch screens

3D graphics and virtual environments can also be used in the retail industry, online, instore or even on touch screens within window displays. Touch screens are also used to capture visitor data (eg, brochure requests etc) and for way finding around shopping centres and large stores. The medical industry are also using technical animation as a sales tool to demonstrate products and train staff in their use and application.

In classrooms, smart boards can now be seen, which allow teachers to create a more interactive experience for their pupils. These are likely to be superceeded by fully interactive classrooms when the pupils have an element of control over what they see and learn, and the speed at which they progress.

So you may ask yourself, how can technology improve your opportunities even further?

The simple answer to this is innovation in manufacturing – The evolution of ‘Glass based’ touch screen technology.

Interactive learning is becoming the expected delivery method amongst our younger generations as tablets, smart phones and tv’s become mainstream tools in our homes, and as the mobile phone turns 40 years old and is becoming the most popular gadget in the world. But the opportunities for even greater levels of engagement is likely to mean that it will become the ‘norm’ and exist not only inside , but also outside every classroom across the globe.

Technology already exists that will facilitate interactive learning during every action that we take during our day, not just within a classroom or working environment, but it is currently unaffordable at the sort of scale required. A company called Corning have a vision of a future where transparent glass touch points could exist in our house, cars, at outdoor venues and in schools and offices (see http://www.youtube.com/watch?v=6Cf7IL_eZ38). Transparent glass could be applied to doors, windows and even dashboards in cars that could be configured to produce a touch dashboard controlled by software on a mobile tablet. Further innovation in manufacturing could make this a reality in the not too distant future.

So not only can we now create 3d virtual environments and projections that you can interact with, but we will also be able to display these graphics on many different devices from small hand held tablets to large scale walls and windows. This increases the scope for our whole world to become a virtual learning environment, from learning what products are available in the interactive store window as a consumer, to selecting what to buy from the virtual supermarket, to learning how to operate heavy machinery as a skilled engineer at work or following the curriculum as a school child. Everywhere we go and look there will be a touch point that we can engage with. Physical objects may become less and less familiar to us during the course of our waking hours.

Visions of the future: Virtual consultations in operating theatres and Interactive tables in classrooms

Visions of the future: Virtual consultations in operating theatres and Interactive tables in classrooms

The technology will impact all of us in some way or form. It is in fact opening up opportunities for fully immersive ‘virtual’ experiences in environments that wouldn’t have previously been able to facilitate it. For example, sterile glass may now make it possible to create a virtual operating theatre to train surgeons, and other medical staff, allowing them to collaborate remotely with other experts in an emergency situation. This could also be applied to forensics labs and reduces risks involved with using real patients. Surgeons can even operate on real patients from the other side of the world via virtual and realtime interfaces.

Touch screen tables and video walls that facilitate collaborative learning can already be seen in interactive galleries in museums and heritage centres and in exhibition environments. There is no reason why the use of these will not soon be extended into our offices, classrooms, and houses globally.

Capacitive touch, which is now widely accepted, allows more than one touch at once to be recognised. It is regularly cited as one of the key drivers of smartphone popularity and allows you to pinch, zoom and twist using multiple fingers. But 2014 could be the year when touchscreens are launched which react in three dimensions, not even requiring touch to recognise what action the device should take.

A prototype of a new touch screen has been developed that would allow apps and devices to be controlled using human (3D) gestures. A small USB device that you plug into your computer consisting of cameras and led lights, recognises, to an unbelievable degree of precision, your hand movements. Although Nintendo have already made strides towards this with their Wii devices, further development has the potential to change the way we interact with virtual environments and video games in the future, opening up a further wealth of opportunity when it comes to learning.

Transparent interactive signage already exists and can be informative, aesthetically pleasing and interactive. However, opportunities exist for the execution of this technology on a much larger scale if manufacturers can find a solution to hiding electronics and cables whilst retaining optical clarity. Transparent screens could create walls in large open spaces that remain clear when there is no display, but become an interactive show that enhances the landscapes when in use (known as “Smart Glass”).

Augmented reality is another up and coming educational tool. This allows for real environments to be augmented with additional relevant content (in 3D) through the use of transparent glass tablets with onboard 3d cameras.

The endless opportunities we have available to us are causing not only a significant shift in the way we communicate and engage technology, but are creating a future of ubiquitous displays, open operating systems, shared applications, cloud media storage and unlimited bandwidth . What have previously been obstacles, may now become an obtainable reliable reality.

Inspired by the innovative opportunities that might be open to you? Get in touch with us and we can help you make them become a reality! Email [email protected] or call 01908 522532.

3D Product Explosion: Murata PS Smart Meter

Do Interactive Digital Product Demonstrations Really Improve The Chances of A Sale?

Effective product demonstrations have always been an essential sales and marketing tool, but advances in digital technology and changes in consumer expectations are taking their potential to convert prospects to customers to a whole new level. Engaging and influential, digital interactive product demonstrations are now a key tool in pre-sales and the qualification of a lead into a prospect. They allow your prospects to take control of their ‘pre-sale’ product experience and form their own individual bond with them.

There are now so many innovative ways to use digital interactivity to present your products, and they are being applied to all industries to help increase sales through engagement and inspirational visuals. Interactive product presentations are becoming an essential part of all marketing and sales strategies; The ability to offer the prospect an ‘experience’ to outdo any other, whether this be in store, on an exhibition stand, online or in person. Customers have a new found expectation as a result of faster computers and more powerful graphics cards. Improving technology has meant that consumers expect suppliers to do something amazing with it. Companies cannot afford to ignore this expectation and must embrace the new power of computer graphics and interactive technology to keep consumers engaged with their brand and ultimately sustain and improve their sales.

Photo-realistic, 3D product models, which look and behave exactly like the actual products, allow companies to present sophisticated on and off line products and demonstrations. Extraordinary interactivity allows customers to experience products in a virtual 3D environment, with the ability to rotate, zoom, measure, and interact with the product’s features and options. Through user interaction, selling is transformed from a passive process to an active, dynamic one that gives users control over their own experiences.

If well executed, prospects can effectively be nurtured using tools that allow them to fully explore the key benefits and features of the product and even explore opportunities to tailor it to their requirements. Especially in the case of complex and highly technical products, interactive demonstrations can help ‘break the ice’ when understanding technical jargon. In the past, prospects would only have had the option of trawling through technical specification sheets or calling up the sales team to gain a full understanding of what is on offer. Now, a prospect can be given all of this information (and more) in a visual presentation that allows them to explore details on parts of the product that they wish to get information on, rather than having to trawl through loads of technical text. Furthermore, this presentation can be given through many different display mediums, for example, online via a website, on a mobile device or app, touch screens in foyers, in store or at events, and through webinars (online sales presentations). This range of display options gives their application the power to sell anything from anywhere. No longer are there restrictions around getting prospects to a physical showroom or store.

Touch Screen Monitor with interactive graphics

Touch Screen Monitor with interactive graphics

A well-executed visual presentation permits customers to review instructions at their own pace, put up their queries as and when required and revisit areas of interest as necessary. No amount of text can ever be equated to a visual demonstration of the product. Shooting fancy words or an eloquent usage of language skills is unmatchable to the impact that a live moving image can create. 3D models of a product that can be pulled apart (extracted) and queried by the viewer allow them to focus on areas of the product of interest to them. These presentations can also offer the viewer the ability to ‘customise’ aspects of the product (for example, changing the colour, size etc.). This gives the consumer so much more flexibility and the option to interact with products on an emotional level, creating their own unique visual experience. If the emotions of a consumer can be provoked successfully, they are much more likely to relate to a product and want to make a purchase.

3D interactive demonstrations are now also being applied in new and innovative contexts. During a recent attendance at this year’s Retail Business Technology Expo in London, we experienced a new application of an interactive product demonstration on a touch screen on Samsung UK’s stand. They presented a 3d product demonstration alongside specification and stock information, on a touch screen transparent box around an example of the physical product itself (see image below). Retail outlets with limited space are using 3D product demonstrations and catalogues to expand their ranges displayed in store.

Samsung interactive product display unit

Samsung interactive product display unit

They may only have one physical product on the shelves, but an associated interactive display allows them to show the customer what else is available in the warehouse. Demos are also used more frequently by Sales teams to demonstrate products on the move using mobile tablets or through a web-based presentation. This process has been proven to shorten the sales pipeline, and reduce costs of running the sales teams. Prospects can be pointed towards an online product display before a visit from a sales representative may be required. Then if they choose to request a demonstration of the physical product at a later stage, they are much more likely to make a purchase, making more productive use of the sales representatives time. Interactive demonstrations are also used on touch screen devices on exhibition stands to add to the overall brand experience.

Interactive demonstrations can also make great training tools, ensuring that staff know as much as they can about the product they are selling. They can then be used to continuously train your sales and support staff, sales channel business partners and customers. Helping everyone to understand your product better is the most effective way to reduce both sales and support costs.

With product demonstration evolving as an excellent tool for marketing, one thing that remains certain is that the content of any marketing tool must be visually appealing and engaging. In order for a demo to create a long lasting impression on the minds of the customer, the content must be inspiring. Interactive features can include 360 degree product rotation, drag, drop and zoom and pan, step by step animated information, hotspot information, custom menu and navigation design, user input via search or select, product customisation (eg, colour, finish and dimentions), video user controls, sound effects and audio overlays.

So for the sceptics amongst us, embrace the technology available to ensure you don’t lose market share over your competitors during the pre-sale process. Potential customers are much more likely to buy your products if they can experience them in a way that allows them to tap into their personality and emotions; a place where they can make their own choices in their own time. People generally don’t have the time to trawl through large documents or data sets to find the information they want. Interactive demonstrations can take thousands of words and present them in a visually stimulating way, guaranteed to capture the imagination of your customers.

If you’d like to find out more about interactive product demonstrations and how PAULEY can help you achieve your goals, please contact Christina Lacey on 01908 522532 or [email protected]

Dugard Digital brochure with product demonstrations, created by PAULEY

The Future of Marketing: ‘Digital’ Is On The Move

There seems to have been a lot of talk recently surrounding a prediction made by Research leaders Forrester, that digital marketing will shortly cease being a sub-discipline and simply become known as ‘marketing’, as our marketing output becomes inherently digital.

The rise in the uptake of mobile devices has had a dramatic effect on society and is in turn creating a generation who expect everything to be available and delivered through digital channels to whatever device they may have, wherever they are, at any time of the day. Consumers are now ‘on the move’ 24/7, can access information wherever they go, and are much more likely to make a decision to buy whilst on the move (through researching on social networking sites, price comparison sites, the use of Smartphone Apps and the general experience had with a brand online). Digital marketing has grown out of the improvements in and introduction of new devices and platforms, so it is safe to say that it will continue to grow as we strive to develop the next generation ‘intelligent’ or ‘automated’ hardware and software.

This shift in consumer behaviour has posed many challenges for businesses who have had to rethink not only their marketing and sales strategy, but in some cases, their entire business model. It has also meant that consumers expect to see and receive marketing messages through digital channels. The key to success, therefore, would now appear to be the development of a sound ‘digital’ marketing strategy that compliments any other channel activity you may be doing. The strategy should not only incorporate multiple channels (mobile, email, social media, web etc), but consideration for the design and optimisation of content for multiple devices. This content should include not only optimised copy but engaging and interactive visual content that allows your audience to explore in their own way and tailor the experience to their requirements. Data will play a big part in driving the strategy, but so will the levels of expected engagement by consumers on mobile devices. By allowing your brand to come to life in an interactive way that was not previously possible, and exploring the senses of sound and vision, you can touch a consumer on an emotional level. This has been proven to make them more likely to strike an affinity with your brand and make a purchase.

Bar code scanner application on SmartPhone

Bar code scanner application on SmartPhone

Mobile technology has allowed marketing professionals to become much smarter about the way they promote a product, making the consumers life so much easier and giving them instant access to targeted information relevant only to their interests, or where they are currently located for example. In the Retail industry, mobile technology has created a double edged sword! On the one hand, satellite technology within phones now allows retailers to display location based information directly to the phone owner that may only be relevant to the store that they are currently nearest to. This can be used to drive potential buyers into a nearby store and in turn, increase sales. However, on the flip side, scanning technology now allows consumers to enter a store, scan an item and search for the cheapest one available online! This can result in them leaving that store without making a purchase. This has forced retailers to push their prices down and work hard to offer products that cannot easily be found elsewhere. The High Street is now competing for real estate against its digital equivalents, so not only could digital bury traditional marketing channels, but could also bury traditional sales methods too.

In B2B organisations, mobile devices now enable sales teams to demonstrate and customise their products on the move, eliminating the need to take the potential buyer to the product. This gives companies greater flexibility and allows a prospect to become more qualified and more likely to make a purchase before the organisation needs to invest in getting them to the showroom which might be at the other end of the country! This is particularly applicable to companies who sell large or complex machinery and invest a lot in its transportation to and from events or showrooms in order to demonstrate the product at exhibitions or directly alongside their competition.

Mobile devices, however, are rendered useless without suitable software and graphics. Digital technology has also allowed for much more advanced and engaging visual media to be created and displayed, adding to the impact of sales and marketing campaigns and facilitating direct interaction with a brand via mobile devices. Advances in mobile and online technology have made interactive media, 3d visuals and animations much more readily available than they used to be with fewer technological limitations and reduced costs of production. And you don’t need to worry about SEO! The limitations previously imposed by flash animations are no longer such a hindrance to successful SEO with the emergence of JQuery and HTML5.

Interactive product demonstrations, touch screen engagement and integrated video can make your brand stand out from the crowd in a digital environment and can be extremely cost effective, cutting ongoing printing and personnel costs and justifying any upfront investment required in their creation. Consumers now expect to be able to make informed decisions without necessarily needing to either contact a physical person, visit a store, or see a physical product. If your brand does not facilitate this in an engaging way, you risk loosing market share.

Increased interaction with your products online can be achieved through the development of digital brochures that can contain 3D product engagement, 360 degree animations, and integrated video and can respond to user commands. For example, a visitor to your site could create their own customised version of your product on their mobile and see what it will look like before contacting you or making purchase decisions. Machinery with highly complex components can be pulled apart and explored by the user in great detail without seeing the physical machine, and video can be used to explain complicated functions and highlight USPs (Unique selling points). Visual presentations create a long-lasting experience for the end user and improve client engagement and retention.

As well as brochures, video animations can be created to show virtual worlds / concepts for future developments of both environments and products. Particularly useful for promoting public visitor sites and helping them to understand and explore them in their own time, making their own informed choices what to see and when.

It is then also possible, via mobile and electronic devices, for the end user to share these experiences with their own communities, by text or email or via social networks.  A decision can be made and action taken in an instant, and that’s how important the quality of digital assets and Digital Asset Management can be to your business. A good experience, and everyone could know about it extremely quickly. A bad one and you could have lost a lot more than one potential customer.

Allowing your prospects and customers to make their own informed decisions whilst on the move, giving them all the information  they could possibly need and presenting it in an engaging and market leading way so that they cant help but want to know more. And if that’s not enough of a challenge, link all of that mobile consumer behaviour into your multichannel strategy so that if they do choose to speak to you or visit a store, their experience of your brand is seamless and continues to engage rather than deter. Your digital footprint is no longer just about having an optimised website and presence on the social networks. You need to allow the user to explore, discover and interact, as the battle to engage users in your brand as oppose to a competitors, advances at an alarming rate in a highly competitive and evolving market place.

If you’d like more information on creating an interactive brochure or any 2d or 3d video and animated content, please contact Philip Pauley on 01908 522532 or visit our website at http://www.pauley.co.uk. We can also help you develop and implement your ongoing digital strategy and offer advice on creating content for mobile apps and managing your Digital Assets (DAM).

Touch Screen Exhibits at The National Space Centre, Leicester

Touch Screen Talk: A New Era In Experiential Marketing?

Most people have heard of the term ‘Experiential marketing’ (a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer.). Well, now that can be taken to another level thanks to fast paced advances in digital display technology.

If you are looking for a way to stand out from the crowd and differentiate your brand from competitors in the room at events and exhibitions, then you must consider using the range of advanced projection, touch screen technology and devices now available on the market to create high-impact experiences.

A touch screen is an electronic visual display that the user can control by touching the screen with one or more fingers. The popularity of hand held devices like the smartphone and tablet is driving the demand and acceptance of touch screens for portable and functional electronics. With the growing use of touch screens, the marginal cost of the technology is routinely absorbed into the products that incorporate it and is almost eliminated. Touch screens now have proven reliability which is overcoming some of the fears that brands once had with using the new technology.

Touch screens are an extremely powerful engagement tool, allowing the user to directly interact with what is displayed on them. Although the first touch screens have been around for a while , companies that develop touch screen technology and the devices that incorporate it, are constantly looking to extend the boundaries of their capabilities, releasing new technology and ideas on a regular basis and making it difficult to stay ahead of the game and keep up with what is the latest trend. But looking at this in a positive light, the constant innovation is now facilitating ‘out of the box’ thinking amongst interactive designers who are creating amazing immersive and engaging visual experiences never seen before. These developments are taking sales and marketing departments into a new era of brand promotion – The creation of an experience facilitated purely by the power of digital technology. Touch screens are opening up new and innovative ways for brands to communicate their messages and products to target audiences in ways that will really stick in the recipients memory.

The device is only the mechanism for displaying the engaging message. Its the message that is going to have the real impact and pose the biggest challenge to you when planning to create an industry-leading experience. Designing for these interactive devices requires blue sky thinking. It is pretty much possible to create anything you like on the screen, so think big, nothing is impossible!

Touch Screens allow end users to explore your products in the past, present and future, your sales teams to show the capabilities of a product on the fly, inner workings of technical products to be demonstrated, and your vision for the future of your product, site, building or property to be realised.

If you are used to traditional marketing and the thought of embracing the digital engagement era is daunting, you probably find yourself thinking of a range of excuses not to adopt new ideas! For example, its too complicated, there’s too much choice, the options will fall massively outside of my small budget etc etc. But you only need to look around you to see what it is that draws the attention of a new generation of potential customers. They are obsessed with the need to be able to control everything at the touch of a button and expect to be able to do this on the move. This expectation requires us to change the way we’ve been used to working. Creating brand experiences for the next generation will keep you ahead of the game and at a competitive advantage within your industry.

Shard Touch Screens

Shard Touch Screens

To give you an example of a successful touch screen implementation project, London’s newest (and tallest) attraction, The View from The Shard, has met this expectation by placing touch screens at the top of the building that enable visitors to explore the view in more detail and make sense of what it is they are looking at. Visitors are able to make their own choices and interact for as long or short a time period as they require in order for them to get the best out of their own personal experience of the attraction. By allowing the visitor to choose the degree in which they immerse themselves in the experience, the whole visit is likely to stay with each and every individual for a much longer time period.

But if this is all new to you, where do you start?

Well the simple answer to that is, think of the bigger picture. Its all very well saying you want data capture on mobile devices that visitors can interact with, for example, but what context will those devices be placed in? And what will the displays look like in use? Don’t just get hooked up on what devices to use, plan for the overall experience you wish to achieve and ensure that every touch point with a potential customer fits into this plan at the same time as fulfilling your primary objectives. Because without an immersive experience that entices the user to interact with your displays in the first place, they will not willingly hang around for very long even if they did have an initial interest in your brand. The displays then need to encourage the user to complete the desired outcome (for example, make a sales enquiry). Creating this experience requires the development of some seriously impressive digital graphics that are consistent with all other branded collateral and help to take the user on the journey from an ‘unknown’ to a ‘known’ potential buyer or advocate of your brand. Your digital experience could end up doing much of the hard work of selling for you if well planned and executed.

Consider factors such as:

  • What is your display aiming to achieve?
  • Who are the target audience?
  • Have you seen anything that has inspired you recently?
  • What are your competitors doing?
  • How will the surrounding area be designed?
  • Which are the most suitable touch screen devices to use to fulfil your objectives?
  • What Digital Assets need to be created for display on touch screen devices?
  • Does the resulting interaction with the user need to trigger any data feeds (eg, passing of leads from the device to a central system or spreadsheet)?

When thinking about the overall experience, surrounding area, and what devices and technology might be the best to use, you’ll need to consider the floor, wall and ceiling areas as well as the position of any free standing screens, kiosks and hand held devices. It is now possible to create touch screen experiences using front and rear digital projection onto transparent glass screens that can be positioned in front of windows, on ceilings or in the middle of a room. Interactive images can also be incorporated into large free standing touch screen tables that can form a great centre piece for an exhibit.

iPad Touchscreen

iPad Touchscreen

The devices used to display the message are one thing, but the selection and development of what is to be displayed on the devices is where the impact will really be felt. The experience you create on the touch screens must be second to none and aim to keep the users interest for as long as possible. This is where digital media holds its own. 3D models, product demonstrations and simulations can be created that allow users to immediately explore, interact with, and even customise your products without having to speak with a sales rep or be given access to the physical product. They can play a fundamental role in pre-sales. Corporate Video presentations can be created for projection onto screens or displayed on a smaller touch screen devices to give a branded experience, and interactive alternatives to your static sales and marketing collateral can also be presented (e-brochures, data capture mechanisms, video, catalogues etc). The options are endless!

If you would like to talk to us about your ideas or just need some inspiration, call us on +44 (0) 1908 522 532 or email [email protected] We can show you some of the possibilities available and give you an inspirational demonstration of what you might be able to create for your brand.