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VR Set to Collide With Pop Culture at London Film & Comic Con’s Inaugural VR Zone

As 2016 rolls on, virtual and augmented realities are increasingly hitting the spotlight. We’ll be showcasing the latest developments, connecting with early adopters and networking with the best developers from the UK and beyond at this July’s London Film & Comic Con by powering the event’s inaugural VR Zone. 

What’s the big deal about virtual and augmented realities?

Virtual reality (VR) transports the user out of their everyday world and immerses them in a 360-degree environment. While VR headsets are generally more affordable and accessible at the moment, thanks to low cost headsets such as Google Cardboard and Gear VR, most headsets have to be tethered to a computer. VR has growing applications for videogames, as well as viewing films, sporting and music events and promos for the latest TV series.

Augmented reality (AR) superimposes interactive digital content into the real world, blending real and virtual realities. Unlike VR, AR systems are standalone and don’t need to be tethered to a computer but this evolving technology is more expensive and still largely in development. Many headsets are being developed specifically for businesses and industry, potentially sparking the next Industrial Revolution.

There’s little doubt that VR and AR are going to be big. CCS Insight is predicting that 800,000 VR headsets will be sold in the UK this year—an impressive number for what’s still classed as an emerging industry. In the longer term, VR market revenue is likely to reach $30 billion by 2020, with AR reaching around $90 billion.

The new reality movement needs a central hub, so we’re building it…

PAULEY’s mission is to become the definitive source of information for mixed realities and immersive technologies, and we will be constantly striving to achieve this goal. Our new pages offer a one-stop source of information, news and views for consumers and developers alike.

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Our brand new VR/AR Resource Centre is designed to help users explore science, technology, engineering and maths through our pick of the best immersive, virtual and augmented worlds. Within this microsite, you can browse our favourite 360 videos, apps and games, sort by device and then click straight through to the download site.

We have also created a linked page that details the hardware and peripherals already on the market and those soon set to join it. The aim of this is to empower anyone interested in immersive media by walking them through the options and helping them understand the best way to get involved. Take a look now to see how you can enter virtual and augmented worlds on your own terms by choosing the headset and creation tools that are right for you.

In addition, we’ve created an online community for VR, AR and mixed reality developers. Here, developers will find advice, tips and useful resources for working in the field of VR and AR development. This network will also connect developers with job opportunities, and unite employers with a community of leading British developers.

As always, we’ll continue to publish the most exciting, inspiring, up-to-date news on our Tech Review microsite, where you’ll also find our blog posts and other updates.

Introducing new realities to the London Film & Comic Con’s VR Zone

We’re excited to be hosting this massive event’s very first virtual reality and immersive technologies area, the VR Zone, alongside the annual themes of movies, TV, comics, sports, wrestling, literature and games.

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By showcasing the most inspiring, state-of-the-art developments in the field today, the VR Zone will form a major part of our effort to engage people with emerging technologies, and to raise the profile of VR, AR, and 360 video developers and companies from the UK and beyond.

We will be tapping into the diversity of the London Film & Comic Con’s 100,000 attendees and vast associated media attention, using it as an outstanding opportunity to bring virtual reality right into the centre of the entertainment industry and into people’s lives. We hope to replicate the success of the event’s Young Adult Literature Convention, which runs alongside the main event to attract a youthful demographic and which successfully positions reading in the wider arena of popular culture.

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We’re seeking a few more exciting developers to join us in showcasing their product or solution to a diverse, enthusiastic audience. So please do email info@pauley.co.uk or give us a call on 01908 522 532 if you’re interested in getting involved!

Anyone interested in attending as a visitor can buy Comic Con tickets here.

We hope to see you at the VR Zone to help us celebrate the exciting future of VR, AR and immersive realities!

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