Disney Stays Ahead with Cognitive Computing

Disney Stays Ahead with Cognitive Computing



The Walt Disney Imagineering Research and Development research team is collaborating with Rensselaer Polytechnic Institute to find new ways of enhancing the Disney visitor experience (in theme parks, cruise ships and other venues) with cognitive computing.

Today's smart cognitive computing techniques combine artificial intelligence with machine-learning algorithms, in an effort to reproduce the natural behaviour of the human brain. Rensselaer's work includes information extraction techniques to help computers better understand words spoken or written by a human, manage and decipher Big Data, as well as agent-based techniques for investigating how computers and humans can engage in more natural conversations. Technologies and applications developed by the partnership could result in outstanding animatronics that respond to individual visitors, for example, keeping the Disney experience as "magical" as ever.

The advent of this new technology could herald the advent of a new range of awe-inspiring interactions at Disney venues around the world. Disney continues to push technological boundaries. The entertainment giant has sent much time and resources on developing its Magicband that now adorns the wrist of every visitor, enabling every member of staff to know their name and wirelessly understand what they want from their visit. 



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