The "New" Holograms

London start-up Kino-Mo’s mesmerising “holograms” were one of the stars of CES 2016.

With realistic displays of actress Emma Watson and Ghostbuster’s Slimer on display, the company seemed to be succeeding in their dream of bringing holographic technology to the masses.

But Kino-Mo’s floating images and videos aren’t, technically, holograms. Although they are holographic in appearance, the displays are formed from a patented combination of chips, magnets and LEDs. The company described them as a “plug and play” solution, with appeal to the mass market.

So how do they work? Blades lined with LEDs rotate to create the illusion of an object hovering in the air. Microprocessors and sensors analyse the angle, position and speed of each LED and send signals to each one, telling it how to behave.

While the founders, Kiryl Chykeyuk and Art Stavenka, want to use the product for outdoor advertising, Kino-Mo could have a wide variety of uses. We could imagine using it to add greater depth of experience to training programs, helping trainees to visualise complex objects and systems in a memorable way.

Images can be easily transferred from smartphones or computers. Plus, the system is mains-powered and easy to set up. All you have to do is plug it in.

Kino-Mo previously appeared on BBC’s Dragon’s Den back in 2012, but the founders decided they didn’t want to give away a large stake in the company. Since then, they’ve won contracts from companies such as Samsung, General Electric and Intel.

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