Amazing 'Hyper-Reality' Film Explores Possible Future of AR

Amazing 'Hyper-Reality' Film Explores Possible Future of AR



London-based filmmaker Keiichi Matsuda has created an amazing, rich and colourful six-minute film that showcases one possible vision of the future when it comes to augmented reality.

Hyper-Reality
 features a focused look at corporate branding and how it could be used in AR. Overall, the film seems like concepts have been taken to the extreme, but it showcases some amazing ideas about how AR might be used in the future if we were all "plugged into" it all the time. 

The theory that inspired the video is the Internet of Things (IoT) and the newly interconnected nature of our modern world. The central premise of the video is ultimately a warning about personal security. What would happen if you got hacked in a world that relies almost entirely upon augmented reality? It would still be possible to steal someone’s identity and all of their money (or their “points,” as reflected in the world of Hyper-Reality) and that would be all the more devastating in a world that is powered by AI customer service and bureaucratic red tape. 


On the project's website, it states that technology "will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. Hyper-Reality attempts to explore this exciting but dangerous trajectory."

Watch it in full below.



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